Justice considered irregular advertising of the tooth cream which promised 12 hours of protection even after eating or drinking
In Colgate-Palmolive he was ordered to pay $ 500,000 for collective moral damage, after a decision of the 11th private legal chamber of the Rio Court of Justice (TJ-RJ). The company was responsible for the misleading advertising in the spread of the “Colgate Total 12” toothpaste.
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The public civil action was presented by the Consumer Protection Commission of the Rio Legislative Assembly (Alerj), which indicated the induction of consumer error. The product advertising promised “complete protection for 12 hours even after eating or drinking”.
According to the judges, the advertising message led to the interpretation that brushing after meals would not be requested. The Collegiate considered the offense and determined compensation.
The process unanimously changed the decision of the first instance, which had rejected the action regarding the refusal.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
