Training is one of the best ways to prepare for the “New World”
In 2020, the year the global Covid-19 pandemic began, the Medical Demography in Brazil study, the result of a collaboration between the Federal Council of Medicine (CFM) and the University of São Paulo (USP), showed that there there were more than 500,000 doctors in Brazil. It is the highest number and highest density of professionals ever enrolled since the turn of the century.
Faced with the increase in the number of doctors in the most diverse specialties, it is quite common that there is also increased competition between them. This is where entrepreneurship comes in, as a way to differentiate and highlight careers.
Today, with the constant evolution of the internet and its tools, professionals in various fields, including health, have the opportunity to boost their business, making the digital universe a showcase for medical services. After all, those who don’t see themselves don’t remember!
A good leverage strategy
If used well, the digital universe can be a good leverage strategy. Medical marketing, the correct term for this type of action, consists in bringing professionals closer to their current patients and in retaining this relationship already developed in the office, as well as prospecting new potential patients, being able to transmit knowledge, seriousness and trust through online interactions.
On the other hand, it’s not as easy as it seems. Acting as a digital entrepreneur on any social network requires a lot of responsibility, especially in relation to the content published and, such as the You.Expert for doctors, goes way beyond being a digital influencer. In fact, building authority online is just one of over 50 lessons in the course.
And when it comes to dissemination involving the healthcare area, attention must be redoubled. The Federal Council of Medicine (CFM) is the supervisory body and does so through resolution 2126/2015, which regulates the rules of medical self-promotion. Some behaviors considered prohibited on social networks in general are: advertising a method or technique not recognized by CFM; participate in advertisements for commercial companies or their products; publications labeled as sensationalist, self-promotional or unfairly competitive.
A trend in the United States as well
Doctors using the Internet and its many resources to enhance their careers is not a trend seen only in Brazil. In the US, where I currently live, the separation of digital and offline no longer exists for the healthcare area.
However, there are few doctors in Brazil who have or develop the skills needed to work in digital entrepreneurship. As is known, the digital environment is very competitive and its consumers are increasingly demanding.
With the insights identified from the passage of professionals through Você.Expert para Médicos, we were able to identify that many, despite finding online medical entrepreneurship an attractive option, lack the skills to start their own businesses.
There are online courses that can help you develop the preparation needed to ensure success. With just a few lessons of the right course, a transformation is possible. Doctors must move forward and avoid losing patients to newcomers to the digital world, who have been born online.
The secret is to create a new look to discover digital opportunities where no one else sees. Training is one of the best ways to prepare for the “New World” where digital business grows for you.
is the creator and presenter of the educational platform Você.Expert.🇧🇷
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Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.