A former snack seller, Bahia is the star of the Balmain campaign

At 22, Gabriel Pirra is the new protagonist of the brand’s jewelery campaign, and represents an important turning point in the boy’s life

The young Bahian Gabriel Pitta, 22, is the new protagonist of the Balmain jewelery campaign. A former seller of snacks, sweets, bread and sweets, to help his mother with the family income, the Bahian has emerged in international fashion as one of the darlings of famous brands.

In early 2022, he was also announced as the face of the worldwide campaign of another powerhouse brand – Hugo Boss, which has already featured famous names in its advertising, such as Kendall Jenner and Hailey Bieber. “Since I was a child, I helped my mother in this work. We did everything at home, in the Engenho Velho da Federation neighborhood. It was a way to increase the family income,” she recalls. “Besides making the products, I also packaged and delivered,” she said.

In 2018, during his first participation in São Paulo Fashion Week, Gabriel Pitta told the “Them on the Red Carpet” on the beginning of her modeling career: “I entered a black beauty pageant in Bahia, called Beleza Black. Some time later, I went to São Paulo and started working.”

Look at this photo on Instagram

A post shared by CHATO🙅🏿‍♂️🔥 (@gabrielpittaa)

Model since 2016, the 22-year-old has become one of the bets of WAY ​​Model, by Anderson Baumgartner, the same top agency as Sasha Meneghel, Carol Trentini and Alessandra Ambrósio.

Currently split between Brazil and Europe, Gabriel collects campaigns for Hugo Boss, Natura, Forum and Osklen, as well as editorials in renowned magazines such as Vogue, GQ and Marie Claire.

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Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.