The expert shares what you need to know to take the first step
The entrepreneur who decided to start her own business in 2022 has experienced a season full of challenges. The fact is that more and more women are taking their dreams off paper and turning them into reality. And this is even more latent in the 18 to 30 age group.
This is what the survey carried out in partnership by Movimento Aladas and Sebrae SP concludes, in which 62% of entrepreneurs declare themselves driven by the desire for personal fulfillment during the pandemic. The survey also reveals that 33% of the new initiatives were opened by the female public.
“They are developing new skills, studying and dedicating themselves to their business, as men have been doing for some time”, defends Daniela Graicar, founder of the winged. “They are finding the courage to direct their careers, learning to say ‘no’ and to run their businesses in a confident and light-hearted way.”
It’s time to set a strategy
However, many women still find it enormously difficult to put their goals on paper. It is not easy to define a path. But the first big step is establishing a strategy. Subject matter expert Daniela Graicar shares invaluable advice on how to design plans for 2023:
- • Have priorities
“Analyze your priorities and what you want to have, or keep, in every dimension of your life – be it relationships, family, career, etc. Remember: If you have more than five goals, you have no goals! No one creates a unicorn, makes a baby and wins a marathon in the same year,” she says.
- • Be more objective and less ambitious
“Avoid arriving in December and feeling frustrated with your performance. You are the one who sets the expectations!
- • Have clear indicators
Establish metrics to know if you will get what you plan. Try replacing “read more” with “read 5 books”; “take courses” for “take two courses”; “save” “closing the year with R$ 10,000 in the account”; “be happier” “by dedicating X hours to doing the sport I love”.
- • Action plan
“Create an action plan and review it every month. Don’t leave to review goals in November! It is important to be constant”, warns Daniela.
- • Draw an action map
The idea is to make a list and prioritize questions like, “What courses or mentorship do you need to take? Until when?”, “How much money do you need?”, “What team are you going to hire?”, “How long will you test the product or service format?”
Goal setting is essential
“Setting clear goals for 2023 and devising a strategy to achieve them is a great first step for anyone who wants to be successful in entrepreneurship. After all, for those who don’t know where they’re going, any route will do! Start the year knowing what to expect from him and from you”, concludes Daniela.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
