Campari surprises with an immersive and sensory experience at the heart of the Cannes Film Festival

In his second year as partner official of the Cannes Film Festival, Campari has made quite a show of brand strength and style with Discover Networkan immersive, sensorial and surprising event which took place on the night of Saturday May 20. Experience is everything for the iconic Milanese brand: from the meticulous preparation of its cocktails, which is a performance itself, to the creation of exclusive events to remember that extend beyond the borders of its legendary Camparino in Milan.

While the Palais des Festivals hosted the premiere of ‘Killers of the Flower Moon’ by Martin Scorsese, just over a kilometer away, at the luxurious Hotel Martínez, Campari unleashed its red magic on movie stars like Luke Evans, Paz Vega and Amaia Salamanca, as well as global models like Alessandra Ambrosio.. One of the names that is on everyone’s lips at this 76th edition of the festival also attended, Charles Melton, following his spectacular performance in Todd Haynes’ ‘May December’, in competition for the Palme d’Or.

between stars, celebrities and guests from all areas of the cinema, the Campari event began facing the sea, on the beach terrace of the Hotel Martínez. A group of dancers walked around the place offering looks, a show and later also serving as a guide for the surprises that were to come. The appetizer is important, always, but the mystery came to a privileged few (including yours truly on behalf of FOTOGRAMAS) when it was time to follow the red tile path to one of the rooms on the ground floor of the hotel.

The Campari logo presided over the room, occupied by a long and single table full of diners waiting for what was going to happen. And what happened was a fascinating four-course menu paired with four signature Campari cocktails around a series of concepts for the occasion: the red carpet at Cannes (thus celebrating not only Campari’s sponsorship of the festival, but also its long film legacy), the landscapes of the French Riviera, the power of imagination in all the arts and the most spectacular celebration of cocktails. Every detail was a spectacle, from a hand-shaped plate that held three delicious bites to a burst of roasted almond smell when presenting a smoky-flavored drink, to the inspired idea of ​​turning a series of light bulbs into the coasters. of the table.

One by one, the cocktails and dishes arrived, accompanied by an intoxicating presentation: the table became a movie screen, or rather a window open to the sensations and colors of the experience. The waves of the sea took us to the Costa Azul, a fresco of flowers and butterflies accompanied us through the forest… each theme paired perfectly with the voice-over narration, the images, the flavors, the aromas and of course the music (There was even one of the songs from ‘Howl’s Moving Castle’, composed by Joe Hisaishi for the Hayao Miyazaki film). Of course, the evening, born from the collaboration between the chef with two Michelin stars, Christian Sinicropi, and the Camparino’s head bartender, Tommaso Cecca, It had a lot of cinematic.

At the end of dinner, one of the curtains around the table parted to reveal a stylish dance floor that had been a few meters away, but hidden, during the entire experience. The effect was immediate: the suggestive sounds were exchanged for dance rhythms and the guests changed the table for the bar. The night had only just begun. What a few hours before had been the dinner table became a catwalk for the dancers, a central space with dynamic walls welcomed the DJ, and to one side of the room the famous Cole Walliser, famous for his spectacular slow-motion portraits of the stars at big events like the Oscars, the Emmys or the Grammys.

“The objective of Discover Network was to organize a night that brought together the icons of Campari and cinemaeach inspiring the unforgettable,” said Campari Group Global Marketing Director Julka Villa.

He added: “Our event was inspired by the aspirational appeal of the Cannes Film Festival, going above and beyond to achieve the elevated level of experience people expect from both Campari and the Festival. To do so, every moment of Discover Network captured the unique relationship between Campari, cinema and the Festival, immersing guests in this world through all the senses, and the evening was another great example of how Campari goes beyond what is expected.” Yes, the experience did. It’s all for Campari, and your events in la croisette little by little they are becoming one of its main and most exclusive attractions.