Twitter plans to focus on video, content creators and commercial partnerships to revitalize the company’s business, as well as digital advertising, according to an investor presentation by owner Elon Musk and new chief executive Linda Yaccarino seen by Reuters.
Yaccarino, who took over as chief executive officer on June 5, told investors on Twitter on Thursday that the company is in initial talks with political and entertainment figures, payment services and news and media outlets, a source close to it said. to the question.
None of the major advertising companies is advising customers to stop ad spending on Twitter, and well-known brands like Warner Bros, Mondelez, McDonald’s and Walmart have resumed advertising on Twitter after an initial hiatus, according to a slide shown during the presentation.
After Musk bought Twitter in October, many advertisers left the platform, worried their promotions would appear alongside inappropriate content after the company laid off thousands of employees and slashed costs.
Musk’s hiring of Yaccarino, a longtime advertising executive who previously led ad sales at NBCUniversal, has been hailed as a sign that digital advertising remains a top priority for Twitter.
A Twitter executive declined to comment.
Source: Terra
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