The research points out that companies are investing in new technologies, but still find it difficult to use its features. In this scenario, marketing agencies reinvent themselves and use technologies like AI and automation to make more money for their clients.
Marketing agencies are increasingly adopting automation and artificial intelligence (AI) technologies as a way to increase revenue for their clients. These tools, once considered distant promises, now occupy an essential space in companies throughout Brazil. However, a recent study reveals that many companies still face difficulties in extracting the full potential of these technologies.
A survey conducted by software company OTRS Group polled 600 executives between March and April of this year. The results, published in the study”OTRS Spotlight: IT Service Management 2023”, reveal that 50% of respondents say they don’t have the time to learn about automation tools and artificial intelligence.
Despite this, the Brazilian market is the leader in process automation. Of the respondents, 52% have already purchased some type of tool with the goal of reducing costs (22%) and increasing customer satisfaction (19%). However, the question arises of how to make these initiatives effective if executives say they don’t have the time to understand the new solutions available on the market.
human experience
Against this backdrop, marketing agencies are reinventing themselves. They develop their own tools or specialize in analyzing the data they generate, working hand-in-hand with organizations.
Andreas Bender, vice president of consulting at OTRS Group, points out that artificial intelligence and machine learning alone do not add value to the business. He cautions that without the human expertise to select the right tools from a myriad of options and custom implement them in every business, nothing will work.
Command
Prospecta, a leading technology located in São José do Rio Preto, in the hinterland of São Paulo, has decided to listen to the needs of its customers. Understanding the lack of knowledge of managers regarding new tools available on the market and the lack of time of marketing teams, Prospecta developed Cubo Suite. It is a management system with an integrated CRM, designed to save time for sales professionals.
Cubo Suíte was born with the mission of reducing the time spent by sellers compiling the CRM. Information is often lost due to lack of familiarity with the system, as professionals lack in-depth knowledge of the various features of the tools available.
Now, with the help of automations and extensions, Cubo Suíte allows sellers to follow the customer’s entire buying journey directly from WhatsApp Web, without the need to access the CRM.
David Borges, partner at Prospecta and one of the creators of Cubo, believes that companies that insist on maintaining manual processes will lose efficiency, time and money. He says those who invest in AI and automation solutions will maintain their leadership. This is directly related to the need to understand how to help and make life easier for commercial teams in this task.
Landing page builder
Cubo Suite is also useful for marketing teams. With the use of automation tools and artificial intelligence, the platform allows even professionals without extensive programming knowledge to build Landing Pages (lead capture pages) in hours.
In addition to reducing page construction and optimization times by 94%, which would normally take up to three days to complete, Cubo Suite strengthens the data presented by the study OTRS reflectors. According to the executives surveyed, the top benefits of automation and AI tools are saving time (23%), accelerating business growth (19%) and reducing costs (18%).
Transformation
The next step for Prospecta is to promote the Cubo Suite partnership program. The tool emerges as a new opportunity for agencies, which can use automation technologies and artificial intelligence to increase their clients’ revenue.
David Borges says that automation and artificial intelligence are not the future, but the present, and will be the protagonists of the transformation of marketing agencies in Brazil. As agencies adapt and reinvent themselves to incorporate these innovations, they not only improve their internal operations but also deliver valuable solutions that can significantly increase their clients’ revenue.
Website: http://www.cubosuite.com.br
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
