According to research, the franchise sector earned more than R$ 210 billion in 2022. The market remains promising
According to the 2022 Global Entrepreneurship Monitor (GEM) survey, Brazil ranks second in entrepreneurship rankings, second only to India. In this context, franchising emerges as a business model widely adopted by Brazilian entrepreneurs.
Recently, the Associação Brasileira de Franchising (ABF) released its Quarterly Franchise Performance Survey for the first quarter of 2023, revealing a significant growth of 17.2% in the nominal turnover of the franchise market between January and March, compared same period in 2022.
The entity also reported that the franchise sector had revenues of R$211.4 billion last year.
When taking the first steps in entrepreneurship, choosing the franchise category to invest in becomes a challenge. It is imperative that you make an informed and thorough analysis of the franchise in question, taking into consideration the investment of time, dedication and capital.
It is necessary to seek not only the economic return, but also professional satisfaction. In addition, it is necessary to evaluate the return on investment indicators, developing a solid business plan.
Discover below several franchises for each profile and capital with revenues of up to R$ 4.8 million per year:
take care of Brazil
Founded in Natal (RN) in 2014 by a couple of entrepreneurs, Izabelly and Etevaldo Miranda, it is one of the largest caregiver networks in the country. Growing rapidly, the company is present in 21 Brazilian states and in the Federal District, with 70 operating units, 2 of which are owned.
Affiliates are responsible for selecting, training, coordinating, and supervising the care team, which is comprised of skilled professionals with technical nursing training. Furthermore, they also act in the sale of services and are the link between customers and professionals.
The network uses the Cuidare Portal to efficiently manage units, promoting greater operator involvement and facilitating accountability to customers, recording relevant information on the evolution of each person assisted.
The average monthly billing of a unit for less than 12 months varies between R$ 60,000 and R$ 180,000. While the units over 24 months have an average revenue of between R $ 200,000 and R $ 420,000 per month, or an average of between R $ 2.5 million and R $ 4.8 million per year.
- Initial investment: from R$ 35,000 to R$ 50,000 (depending on the size of the city) – the amount includes: franchise fee, graphic/marketing material and training.
- Repayment period: 12 to 18 months
Focus on storks
This is the first franchise specializing in the transport of cars and motorcycles in Brazil. Created in Santo André (SP), by veterinary medicine student Karla Diebe and entrepreneur Luiz Neto, the network is present in Paraná, Bahia and Minas Gerais, with an annual turnover of R$ 2.5 million and, for the 2023, the projection is to exceed R$ 3.5 million.
Upon purchasing a Foccus Cegonhas base model franchise, the franchisee is responsible for logistics support, assisting with inspection, vehicle storage and tow truck suppliers. The chain recently launched a new franchise model, where the franchisee can experience managing a unit for 6 months before paying the franchise fee.
In addition, the network offers stork truck drivers the alternative of registering on the Foccus Cegonhas platform, which currently has 1,500 registered drivers, to receive vehicle transport requests. The turnover of a Foccus unit ranges from R$ 840,000 to R$ 1.5 million per year.
- Initial investment: BRL 50,000 (includes franchise fee).
- Repayment period: between 6 and 8 months.
Marketing
Founded in 1991 by Joaquim Farias, Óticas Mercadótica began franchising in 2012, with the arrival of Júnior Farias – the chain’s current CEO – to help his father expand the business. It offers franchisee support, direct contact with directors, and a variety of premium lines of sunglasses, frames, and lenses.
There are two business models offered by the chain with an initial investment starting at R $ 150,000. Currently, Mercadótica has 41 franchise units and is present in 8 Brazilian states. More than 200,000 customers are registered in the network, which recently launched the artificial intelligence platform called “My Best Vision”, which recommends the best lenses for each customer in a personalized way.
The annual turnover of a Mercadótica unit ranges from R $ 420,000 to R $ 1.2 million.
- Initial investment: Smart model: BRL 150 thousand; Standard model: BRL 260 thousand.
- Return on investment period: 18 to 36 months
HOMEWORK inspires transformation in the world of work, in business, in society. Created by Compasso, a content and connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
