Investments in Artificial Intelligence are increasing and help to revive small businesses
According to data released by the survey conducted by the consulting firm Deloitte, 70% of Brazilian companies should invest in artificial intelligence this year.
This demonstrates that the growing demand by companies for advanced technology solutions to optimize processes is a trend, as well as a need that is driving the technology market and transforming the way companies consume services.
To keep up to date, companies must reinvent themselves and make room for digital disruption, generating new business opportunities and distinguishing themselves in their sectors. According to a global survey conducted by IBM (International Business Machines Corporation), in 2022, 41% of Brazilian organizations used artificial intelligence in some way in their routines.
With that in mind, here are 4 tools that use AI to empower businesses and make them more profitable:
1. Numimetry
Founded in 2010 in San Salvador de Jujuy, Argentina, by Andrés Jara Werchau (CEO) and Pamela Scheurer (CTO), with the participation also of the Brazilian Juliana Vital (CRO) at the C-Level, Nubimetrics is a SaaS platform that allows sellers of e-commerce based on deeply analyzed market data and aiming to help them leverage business intelligently.
The Sales Intelligence platform uses Big Data and Artificial Intelligence to process millions of sales data points and provide insights to sellers and big brands selling their products in various markets, to increase profitability.
2. Cartapanda
Cartpanda was founded in 2020 by young entrepreneur Lucas Castellani to help meet the needs of e-commerce entrepreneurs. The platform offers an AI-powered solution so that merchants can use features ranging from creating and managing virtual stores to applying a complete and secure payment system.
The startup also provides a rewards plan for entrepreneurs who use the tool, with the aim of encouraging them to grow in e-commerce and increasingly expand their business. In its portfolio, the firm has clients such as: Pantys, Zissou, among other players.
3.XLab
The change in the purchasing profile, driven by the accelerated digital transformation and the convenience of acquiring products quickly, without leaving the house, has generated great opportunities, mapped out by the specialists of XLab, a company that develops technologies that humanize communication.
This scenario leveraged the launch of Sales Concierge, which provides individual customer environments, personalization and exclusivity to the entire e-commerce sales process. The tool integrates with the entire sales process already existing in the customer’s e-commerce (CRM, stock, means of payment and delivery) and gives sellers the possibility to create shops in an automated way but with customization for their consumers , updated according to the preferences of each user.
4. Outstanding
Founded in 2015, Standout, a martech intelligence in digital commerce marketing, helps brands and industries speak directly to their audience on ecommerce product pages.
The company has a solution that allows the creation, edition and publication of digital showcases, as well as automatic distribution, in responsive layouts and in real time in e-commerce.
In addition to providing actionable insights into product benefits and differentiators based on the needs of industries, Standout collects and provides a wealth of insight into what is happening with showcase within digital retail for industries/brands, which is decisive for future strategies.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
