The platforms simplify the investing experience based on goals, filters, recommended portfolios and customization features
The number of people interested in saving and learning to invest is growing every year. According to the “Investor millions of Brazilians.
According to the survey, the forecast is that in 2023 this number will increase by five percentage points, which would correspond to the entry of nine million people into the investment universe.
Despite this growing interest of people in the financial market, many people still fail to save due to lack of knowledge. According to the Anbima survey, around 8 million people responded that they do not invest because they do not feel safe.
Therefore, companies in the sector are investing in tools to facilitate immersion in the topic, developed with clear, intuitive and accessible languages, in order to incentivize the population to enter this market.
“To access the capital market and investment products outside banks, the investor must go through a learning process that involves creating an account at an intermediary and managing the house broker, which is a complicated tool full of codes, which resembles an airplane dashboard. For those just starting out, this first barrier can be intimidating and demotivating,” explains Luiz Augusto do Amaral, founding partner of TRX Investimentos, a manager specializing in real estate funds.
Discover below some capital market solutions that facilitate and democratize access to different types of investments.
Trix
The application simplifies the experience of investing in real estate funds as much as possible and already has around 10 thousand registered users. With just five clicks and R$150, the investor discovers his risk profile and chooses an FII portfolio, among options divided by profile (beginner, intermediate or expert) or segment (brick, credit, retail, warehouses, offices and shopping centres).
In common, all options generate monthly income by renting properties to large companies, such as Coca-Cola, Pão de Açúcar, Ambev and Amazon.
Nubank boxes
In the application of the largest digital bank in Brazil, the tool allows you to save money in an organized and personalized way, based on your goals. In other words, you can establish the value you are aiming for. Once achieved, redeem the money, delete the box and plan your next goal, or continue saving.
The money saved does not remain idle, since all boxes are associated with automatic investments, selected based on your goal and profile.
C6 TechInvest
The C6 digital bank has an investment platform within its application, with managed portfolios and recommendations for investors of all levels, allowing customers to customize portfolios with assets from Brazil and abroad without the intermediation of advisors financial.
After the first registration the application already presents a recommendation for the most suitable wallet for the customer.
Treasury Direct RendA+
The tool adapts the concept used in private pensions to simulate and implement investments in public bonds, those in which the investor lends money to the government in exchange for future profitability.
With a simple operating simulator, the interested party answers three questions about their objectives and receives advice on which security is most appropriate to invest in and pay monthly contributions.
Warren
The company, one of the pioneers of digital investments in Brazil, has created a system that allows clients to have quick and easy access to managed investment portfolios. When building your portfolio, Warren suggests a diversified portfolio based on your investor profile and goal.
And you can increase or decrease your portfolio’s risk by simply dragging a bar.
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Source: Terra
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