Research points to resurgence of in-person shopping post-pandemic
This year, 28 million Italians go out in search of gifts in the traditional Christmas markets, which are multiplying in squares across the country and offer the possibility of purchasing gifts to put under the tree.
The move marks an overwhelming return to in-person shopping compared to the online boom seen during the pandemic years.
The Coldiretti/Ixe analysis says so on the occasion of the great Christmas shopping weekend at the Coldiretti Village in Naples, in Piazza Municipio, where the first room of Christmas baskets was set up, with the most popular varieties to be placed under the tree in the market largest Christmas shop in Italy, where you can buy curious specialties from all regions, but also support solidarity initiatives in favor of the neediest families.
After the “hangover” of online shopping that has characterized recent years under the influence of the restrictive measures due to the pandemic and the need to avoid the most crowded places, Christmas 2023 marks the return of shopping in traditional places.
According to the survey, among those who frequent the markets, only 5% will not make any purchases, while up to 49% will spend on food and wine products, which represent the most popular purchase compared to Christmas decorations, household objects, artisanal products, sweets and clothes. .
Source: Terra
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