Squid Game on Netflix: A hit everywhere … except in the United States

Squid Game on Netflix: A hit everywhere … except in the United States

Four weeks after its release, Squid Game set a record for the most-watched show on Netflix. In total, the Hwang Don-Hook series has garnered more than 1.65 billion hours of views. A dizzying record and divine talent for South Korean creations that are booming on the platform. This calculation targets audiences around the world, but recent research shows that this phenomenon has not been as impressive in the US.

Bulletin Netflix & Figures, which frequently publishes audience reports for the platform, compared data provided by the streaming giant to Nielsen, the company that measures the program’s audience. for that Squid gameAmerican society represents only 5.4% Viewers for its premiere. A small part.

Only from the second week does the trend change. It reaches 7.1%, then 9.5% in the third week, and finally reaches 19% in the sixth week. If success in neighboring countries was fairly instantaneous, it took the South Korean TV series several weeks to establish itself in America.

More demonstration, enthusiasm around Squid game Calls on the platform to make the most of the series. The second season is now official and has been announced as a reality show that is open to the whole world. On the program: Obstacles, Alliances and Betrayal for the $ 4.56 million jackpot. Casting is underway.

Squid game Available on Netflix.

Source: allocine

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