This Monday, January 8, TF1 viewers were able to discover the first episode of Plus belle la vie, encore plus belle, the spiritual continuation of the famous France 3 soap opera. An opportunity for early fans to rediscover their favorite characters in new adventures. We promise it will be as incredible as ever.
The first episode really hit hard. In the last minutes, while all the Mistrals were celebrating the inauguration of the new Mistral Bar, Francesco collapsed due to illness.
Very soon, the police discovered that the cook had been poisoned with atropine, a substance that can be dangerous if taken in large doses. But who could possibly make Francesco so angry that he wants to kill him?
If at first the investigators suspected Sylvia’s ex-husband, the cook’s sister, now before their eyes Estelle, his wife, may want to kill him to collect life insurance.
20 minute episodes
If TF1 viewers were won over by this new version of Plus belle la vie, they didn’t notice that the episodes were significantly reduced.
Episodes on France 3 lasted about 25 minutes. With the move to TF1, that airtime was reduced to 20 minutes, or even less (this Thursday’s episode was only 19 minutes).
And with about 1 minute of reruns of previous episodes and 25 seconds of credits, each episode is actually over 18 minutes long. In comparison, Tomorrow Belongs to Us and Here It All Begins, two other flagship TF1 series, have respective running times of 29 and 27 minutes.
Why was the duration shortened?
This question was answered by Rodolphe Bellmer, Chairman and CEO of TF1 in an interview with Stratégies. And the reason is very simple. He explained that TF1 was trying to offer viewers a strong program after 1pm, which attracts 4.5 million viewers every day.
To make this audience peak last as long as possible until noon, they sought “Program of relations with the newspaper community, active and provincial community.” “It should not be too long, as some workers return to work afterwards– Rodolphe Bellmer added. “However, an episode of Plus Belle La Vie lasts about twenty minutes..”
An ideal duration so that workers can resume their tasks at 2 pm. One thing is for sure, TF1 has a lot of faith in this sequel to Plus belle la vie, even more beautiful. And the bet is paying off for the moment, as the first episode attracted 3 million curious people, or 29% of the 4-and-over public and 44.3% of women under fifty. Figures that, if maintained, guarantee the sustainability of Plus belle la vie vie on TF1.
Find new episodes of Plus belle la vie, even plus belle from Monday to Friday at 1:40 on TF1. Episodes are available to preview on the TF1+ platform.
Source: Allocine
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
