According to the site salle-cinema.com Paris’ second largest room after Le Grand Rex will close for good in June 2024.It is one of the flagships of the UGC group. However, according to our information, the circuit has announced the final closure in June 2024 of UGC Normandie, a four-room complex that includes Le Grand Normandie, the last prestigious rooms on the avenue Champs-Elysée.s”, reports the site this Wednesday, March 6.
“No decision has been made yet”
In fact, the UGC Normandie cinema is facing a steady decline in attendance, despite a rebound in attendance at other UGC cinemas in Paris. However, according to our sources, no decision to close has been made: “All possibilities for the future of this cinema have been studied with the lessor, but no decision has been made yet.“.
For reference, the UGC circle recently went 100% numbered and released its new unlimited cards a month ago. In particular, with week or weekend subscriptions, a family rate or a package that includes access to the group’s cinemas and CANAL+ for up to 26 years.
In 2000, UGC revolutionized the way you go to the cinema by launching the first unlimited card in France. Twenty-four years later, the group is changing its offering (and prices), offering more choice and therefore more variety.
If the three historical formulas (unlimited 7 days a week, Duo and up to 26 years) still exist, there are still some changes: the price increases (from two to three euros, depending on the subscription), but the duration of the initial commitment decreases. up to six months. Now available for an accompanying price of eight euros.
Five new offers
And the new formulas were revealed this Wednesday, February 7:
- UGC Unlimited Week : Unlimited cinema from Monday to Friday (€19.90 per month, 12-month commitment)
- UGC Unlimited Weekends : Unlimited cinema from Friday to Sunday (€19.90 per month, 12-month commitment)
- UGC Unlimited Family : allows you to invite up to three people, family or friends, to each session (€49.90 per month, 12-month commitment)
- UGC Unlimited / Viva L’Opera! : Gives access to cinema and screenings of Viva l’Opera! Unlimited (€34.90 per month, 6-month commitment)
- UGC Unlimited -26 years CANAL+ : A special offer that lets you enjoy UGC Unlimited subscription -26 years and CANAL+ offer -26 years. This limited edition offer combines the world’s first big screen and small screen (€11.95 per month, in addition to the €13.99 monthly CANAL+ subscription for under 26s, commitment 6 months)
“These new offerings reflect our audience, our identity, our story and boldly seek to promote access to cinema.”said Bridget Maconion, President and CEO of the UGC Group when the formulas were released.
“Reviving the passion for cinema and stimulating the curiosity of the audience by exhibiting the full variety of films is at the heart of our company’s ambitions. Offers valid today, across 900 UGC, MK2 theaters and their partners.
What other cinemas have left the Champs-Élysées?
At the end of last year, bad news came one after the other. After Bretagne de Montparnasse, which closed its doors on November 15th, Gaumont Champs-Elysées Marignan also ceased operations. These two complexes belonged to the Pathé group.
On December 3, 2023, the legendary Gaumont Champs-Elysées, which had been arranged for many decades, bowed. It opened its doors in March 1933.
“Pathé has very strong ambitions for Paris and continues to invest in favor of the renewal of the whole park: recent projects (Pathé Parnasse, the opening of the Dolby Cinema room at Pathé Alésia, etc.) and ongoing projects (Pathé Palace, La. Geode…) show it”Explains group columns French movie.
“As part of this premiumization strategy, we are committed to always offering our viewers the best experience in terms of comfort, sound equipment, projection and accessibility (including PMR), as well as by offering more innovative experiences and services.”Continued by Pathé.
“Unfortunately, the Gaumont Champs-Elysées no longer meets the quality criteria that we want for our viewers, and despite our efforts and many years of project studies with our lessor, there is no project that will bring them up to standard and modernize them. “can succeed”entrusts the cinema chain.
As for Brittany, Aurélien Bosque, president of Pathé Cinémas, noted the closure due to declining attendance. “20,000 spectators opened the doors of Brittany in 2023, compared to the 700,000 expected in 2023 alongside our three other cinemas: Pathé Parnasse, Miramar and Montparnos”He justified.
Source: Allocine
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
