The commentator has his voice altered by artificial intelligence in the experiment against machismo in football

Elias was actually journalist Elaine Trevisan, who revealed the action days after the match

Radio listeners broadcast on YouTube who followed the friendly match live on March 26 did not know that the commentator Elias was actually the journalist Elaine Trevisan. The journalist’s voice was changed from a male voice – named Elias – in real time using an artificial intelligence tool. Elaine revealed the action against sexism in football days after the match. The information comes from the “MKT Esportivo” website.

The social experiment, created by Lay’s, a PepsiCo brand which in recent years has been a sponsor of the women’s Champions League, aimed to highlight the need to strengthen respect for women inside and outside the field of football. The journalist talked about the experiment.

– I’m not Elijah. I’m Elaine Trevisan, a journalist for 14 years, and Lay’s invited me to do a social experiment during a football match. Analyzing the comments on social media about Elias’ broadcast, I noticed that there weren’t many people criticizing, as usually happens when I’m a commentator. We are here today to defend that this is how we women are treated in sports broadcasts and, of course, outside of them too. Without being belittled or invalidated because we are women talking about football. Because we know a lot, okay? – said Elena.

Source: Terra

Rose

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