Warner Bros. Discovery may be planning a significant increase in Max subscriptions in the United States, Bloomberg reported. According to the news agency, the change is part of the company’s decision to cut costs, a measure aimed at containing the financial crisis that began last year after the actors’ and screenwriters’ strike.
Warner entered a major overhaul in 2022 when it announced its merger with Discovery (changing HBO Max streaming to Max only). With the entry of David Zazlav as CEO, a cost-cutting strategy was implemented, as the company had debts of over $50 billion.
As a result, projects were cancelled, as were shows and films shelved – this was the case Coyotes vs. Acme. The strategy of subscription tiers with ads to increase revenue through advertising was also adopted, and plans to purchase Paramount Global, which remains up for sale, were scrapped.
According to Bloomberg, despite criticism of the new CEO and his drastic changes, Zazlav has already managed to reduce WBD’s debt load by around $10 billion. On the other hand, as reported by Variety, the director received a 26.5% increase in his salary, which now amounts to almost $50 million.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
