Warner Bros. Discovery has reportedly shown interest in exploring a partnership with Paramount Global to combine the two companies’ streaming services: Max and Paramount+.
A Variety says Paramount Global will develop a new strategic plan under the leadership of three co-CEOs to reduce costs, explore the sale of certain assets and accelerate the profitability of Paramount+ through a possible partnership, which could mean a happy ending to this negotiation.
It’s no surprise that Warner Bros. would consider a streaming partnership with Paramount, given how public Paramount Global’s management team has been about its desire to secure a partner. At this point, the situation leaves each company wondering what that partnership would look like.
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“The good news is that there is tremendous interest in partnering with us on both strategic options, given the strength of our content, our traffic volume and our track record of leadership in the space,” added the CEO.
Separately, at a recent investment conference, Warner Bros. CEO David Zaslav of Discovery said the company will be “opportunistic” in seeking M&A deals over the next two to three years.
Paramount discussed a possible merger of Paramount+ with Peacock earlier this year, but so far nothing has happened.
Late last year, Zaslav and Bob Bakish (then CEO of Paramount) briefly discussed the idea of merging Warner and Paramount Global, but those talks never moved forward.

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Source: Olhar Digital

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