30 years ago the Japanese did not know Harrison Ford for the same reasons as we do!

During his long and prosperous career, Harrison Ford took part in countless extraordinary adventures.

After his first appearance in the cinema (in Bernard Girard’s police drama Un truand, where we could see him with James Coburn) and before the series of 1923, where we could recently see him next to Helen Mirren, the American actor traveled in the dark and in the rain. The alleys of futuristic Los Angeles in Blade Runner, piloting the legendary Millennium Falcon with his faithful Chewbacca in the Star Wars saga, searching for the Grail and the Ark of the Covenant under Indiana Jones’ fedora and trying to escape the entire United States. Marshals on the run.

But there is one achievement of Harrison Ford that the vast majority of Western audiences have probably never heard of. Indeed, in 1994, along with many other stars (such as Arnold Schwarzenegger, Jean Reno, Sylvester Stallone and Nicolas Cage), Han Solo’s famous interpreter traveled to Japan to film commercials.

The product he had to announce? Beer Kirin Lager, which is one of the most famous in the Land of the Rising Sun. So in the mid-90s, Japanese audiences were delighted to see Harrison Ford drinking a little foam in many commercials and in various situations. For example, in a robe in a sauna, by the sea or… In the middle of the jungle.

under the name JapanderingThe practice of Hollywood stars going to Japan for commercials was particularly effective in maintaining their image and popularity outside of America.

(Re)discover our video dedicated to Han Solo…