Keeping an Eye on AI Regulation in California

How do California politicians regulate AI? Including those who have died.

How about a bill requiring heirs’ consent to use a dead actor’s likeness for AI-generated digital replicas?

It’s hard to prove that we live in a science fiction world. But this is one of the laws regulating AI now passed by the California legislature.

The actors union pushed for this legislation. It is a way to help the heirs of dead artists maintain some control over “artificial intelligence-generated fakes and replicas.” I am thinking here: but what if the heirs wanted to sell this right to a company? What if the artist prefers to deny his heirs the right to exploit his image or voice? The problems of the future are on the agenda today.

Inspired by the months-long actors’ strike in 2023, the bill also bans replacing actors and voice actors with their AI-generated clones. And the concern for protecting workers and citizens isn’t limited to Hollywood. Under the bill, for example, California companies would be banned from using AI to replace workers in call centers.

The California Assembly has included legislation in the PL to ban deepfakes related to election campaigns. It would require social networks to remove misleading material 120 days before Election Day and 60 days afterward. Campaigns would also be required to publicly disclose whether they ran ads with AI-altered material.

The project includes many other elements, many related to security and privacy, including the fight against pornographic deepfakes. And the deputies approved a very important proposal for education, which should also be on the agenda of our legislators in Brazil: “AI literacy” and the integration of AI skills into the curricula of mathematics, science, history and social sciences.

The bill now heads to Gov. Gavin Newsom’s desk. He has until September 30 to sign the proposals, veto them, or sign them into law without his signature. The challenge is finding the balance between protection and innovation.

We’re following closely: When it comes to technology and its social impact, California is and will be the biggest bet for a long time to come. And whether Kamala Harris is elected or not, Newsom will be an influential voice in the fate of AI in the United States—and, therefore, on the planet.

Alex Winetzki

He is the CEO of Woopi and R&D director of the Stefanini Group, of digital solutions.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.