It is not possible to accelerate the process of equality between men and women in the marketplace without the involvement of business leaders, who are still predominantly men.
About 30 minutes after publication, the State, Report on the statement by Tallis Gomes, President of G4 Education, on women CEOsI received the first message from a press office that works with executives willing to criticize the entrepreneur. A series of similar messages followed. Just like the avalanche of publications on social networks made by women in corporate leadership positions, such as Louise Elena Trajanfrom Magalù.
The repercussions among women in leadership positions highlight three facts. First, there will be more women in these positions in 2024. Second, women will not back down. Third, that the defense of women’s participation in leadership is still done mostly by women.
Until this text was published, I found on LinkedIn the expression of indignation of the CEO of Renner, Fabio Faccio. The exception to the silence of men that perhaps confirms the rule.
There will be many arguments that male businessmen do not need (or should not) take sides in this case. Here I will preview a few.
They can say that it was women who were attacked, so it will be up to them to defend themselves.
Or again: the leading role must be given to women in the issues that concern them.
There are also those who argue that speeches like Tallis Gomes’s should not have any space.
Finally, there is the alleged justification that the president of G4 Educação was referring only to his “personal taste”.
When a part of Brazilian society is affected, the whole society is affected. In this case, there is an aggravating factor. Gomes calls himself a trainer of entrepreneurs. What lesson will your students receive about diversity? It is known that one of the engines of economic development is inclusion and diversity in businesses. By understanding that women’s role is best fulfilled at home (in unpaid work) and positioning himself as an entrepreneur and business speaker, isn’t Tallis Gomes going against the most modern recommendations of the business world itself?
Without women in positions of power, without Trajano and other leaders who had come forward, the fact would perhaps have gone unnoticed by some of the 2 million followers of G4 Educação. Who cares about silence?
The topic is such a matter of collective interest that it is the subject of one of the B-20 task forces, the business arm of the G-20 that recommends policies and actions to the Brazilian government. It also permeates the discussions of other B-20 groups not directly related to diversity, such as the group that debates issues related to employment and education. The report prepared by this group, led by entrepreneur Walter Schalka, emphasizes that concrete measures must be taken to reduce disparities between men and women in the private sector, including to ensure a resilient workforce.
Speaking at diverse senior levels is not just a matter of social justice. It is above all an economic issue. The fact that companies run by women can make more profits is not news. Since at least 2019, the International Labour Organization has emphasized that companies with women in charge can increase their profits by up to 20%.
Research also shows that women-led companies have more room for innovation. Including the diversity of the population in the market and in the spaces of power means including all the possibilities for business development and solutions, instead of neglecting them, as we have done so far.
It seems obvious that it is commercially smart to include half the world’s population (and consumers) in the decision-making process. In Brazil, 37% of women are single heads of households, and 95% say they are responsible for household purchases.
Despite the data, progress is slow. According to Grant Thornton’s latest Women in Business survey, the percentage of women in leadership roles worldwide has increased from 19.4% in 2004 to 33.5% today. At this rate, equity in leadership positions will only be achieved in 2053.
This means that girls born in 2024 will still find a job market where it will be easier for men to occupy positions of power.
It is not possible to accelerate this process without the involvement of business leaders, who are still predominantly men.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
