The survey conducted by Klubi highlights the most sought-after value for the purchase of a new appliance
Summary
Fintechs authorized to operate with consortia reveal unprecedented data on the preference for cell phones up to 1,000 reais, in the face of difficulties in accessing credit and purchasing more expensive models.
A survey of the Clubsfintech authorized by the Central Bank to operate with consortia in the country, brings unprecedented information to the mobile phone market. The research shows that mobile phone consortia are targeting devices with a price of R $ 1,000. The data was obtained by calculating arithmetically the value most requested by the consortium members to the operator.
This value shows that many consumers are looking for “entry-level” models, which is in line with research by Hibou, specialized in market analysis, which highlights how the high prices of the most recent models have made it difficult for approximately 36% of consumers to change their cell phones.
Another difficulty for consumers is access to credit: according to the National Conference of Trade in Goods, Services and Tourism (CNC), approximately 79% of Brazilians have debt, which makes it difficult, for example, to access a credit card and prevents them from planning a change of cell phone.
Having been cooperating with mobile consortia for about a year, Klubi launched Purchase Planned, which offers the possibility of purchasing a smartphone in a period of up to 24 months, and from the 6th monthly payment there is the possibility of redeeming 100% of the credit. During this time, the product elevated Klubi to the level of the largest electronic consortium administrator.
But with the R$1,000 credit, which device could be purchased? View the most searched options:
• Samsung Galaxy A03S – Launched in January by Samsung, the A15 is considered one of the best mobile phones to buy under R$ 1,000. The model has a 6.5-inch camera, 8 GB of RAM and 256 GB of storage capacity. It comes with a triple camera with a 50 MP main sensor and a 13 MP front sensor.
•Moto G34 – It is one of the latest versions of Motorola. It has a 6.71-inch LCD screen, 4 GB of RAM and 128 GB of internal storage, as well as a dual 50 MP rear camera with AI and a 5 MP front camera.
• Realme C53 – Launched in August 2023, the C53 surprised the market by offering good value for money. It has a 6.74-inch display, 6GB of RAM and 256GB of storage. The rear camera is 50MP while the front camera is 8MP.
• Xiaomi Redmi 12c – Also launched in August 2023, the Redmi 12c can also be found in the R$ 1,000 range. This option has a 6.71-inch display and up to 6 GB of RAM and up to 128 GB of internal storage. The main camera is 50 MP while the front one is 5 MP.
According to data from the latest ABAC survey, the number of awards in electronics consortia increased by 16.5% compared to last year and the volume of credits made available increased by 57.1%, reaching R$ 138.6 million.
“Buying a mobile phone through a consortium has proven to be a more convenient and short-term alternative to changing devices, making financial planning easier for consumers,” emphasizes Eduardo Rocha, CEO of Klubi.
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Source: Terra
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