Netflix has announced a new strategy to not share revenue from new subscriptions with Apple. IPhone and iPad users will be able to subscribe to the streaming service through a new link that does not go through the App Store, the application store of the mobile device manufacturer.
Apple can earn some sort of 30% commission on top of the programs made available through its app store. The charge is known as “Apple tax”.
Apple’s attitude is frowned upon by several developers and has already made the mobile phone maker the target of antitrust investigations. One of the most famous cases is the legal brawl with Epic Games.
The battle in the courts has forced Apple to make its payment system more flexible, offering the possibility for developers to use external links to carry out financial transactions.
This is the case with Netflix, which will allow users to subscribe to the service on a link not related to the App Store. When you click on the option, Apple itself issues a warning that says, “You are about to exit the application and go to an external website. You will no longer transact with Apple.”
The company also points out that any issues arising from the subscription, including security and privacy issues, are the responsibility of the developer, in this case Netflix.
Previously, Netflix asked its users who owned iPhones or iPads to subscribe to the service via the company’s website as a way to circumvent the “Apple tax”.
The Netflix post creates a new strategy for not sharing revenue from new subscriptions with Apple first appeared on Olhar Digital.
Source: Olhar Digital
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
