In an interview with Estodão, the singer describes in detail how work implies understanding its gender identity, the relationship with the body and ideals of femininity – and cites inspirations, from New York City to the Brazilian writer
Wear the shirt and white jeans, Gentleman Sing with dark touch in the clip of Man of the year. As the song grows, it takes the top and covers the breast with silver tape tape. “You met me in a very strange moment / my love cannot believe that I became someone else / someone like me,” says the text. So, on the ground covered from the ground, he surrenders to a cathartic choreography, which is not new for those who follow his career. But for her something is different.
The track was the second single of the fourth studio album of Lord, Virginwhich reaches musical platforms this Friday, 27 and represents the transformations that the 28 -year -old New Zealand singer has experienced. “Virgin capture a kind of female ruin, “he says in an interview with Estadão by videoconference.
“I think that for all women there is a point – many times at the end of the 20 years – in which you see you having to cancel it. These great ones we had to be destroyed to reach a purest version of me, which is at peace. It was the opportunity to access something very wild, primitive and quite raw. Entering my body in a different way. This album was made of survival,” says the artist.
The truth “naked and raw”
Each of the four albums of Lord’s record document Scoperies of the singer’s phases, both in personal life and as regards art.
Lord’s career, the name of art of She yelich-o’cnnorstarted at 13 years. In 2013, led by music RealHe gained international fame, at that time still as a revelation of alternative pop music. With the track, he won two Grammy prizes. Pure heroinAlbum of the same year, revealed a young songwriter with a sharp pen and a minimalist sound. The texts spoke of the dramas for adolescence with the acute honesty of those who have lived little and think they know it very much.
https://www.youtube.com/watch?v=nlcikh6sbtc
It was in 2017 that Lord confirmed that it was more than a promise of pop, with the acclaimed Melodrama. In the concept album, he sings on nights of celebration, alcohol and drugs, escape, solitude and the inevitable broken heart. The songs, always introspective, have become more explosive with the synthesizers and electronic rhythms: the brand of the producer Jack Antronoff, treasure of artists such as Taylor Swift and Lana del Rey. Popstar crowned, Lord would inspire younger artists as 22 years old, considered an icon of generation Z.
Fans and critics crawled their nose when, in 2021, New Zealand seemed to change direction with Solar energyA more idyllic album, inspired by nature and mystical. At that point, Lord wore solar shades, long dresses and even the blonde hair. He seemed to emit an ideal ethereal of femininity, which he now refuses. The concept chosen for the first album in four years has not been able to destroy more from the previous one. For the era VirginHe elected simple and direct costumes, more androgynous and made dark curly dark hair than ever.
Although they seem to be in opposite points, Lord sees the similarity between the two works – and refuses the label of Clean girl for the first figure. “I don’t see the girl from Solar energy Like this. I think it’s fierce in a different way. It is a little more peaceful, reserved or something, “he says.
The album had been conceived during the pandemic, a period that the Lord passed to New Zealand. “It was an attempt to understand who I was when no one looked at me. He celebrated parts of me who are very important, but they denied the others, who are also very important. So, in VirginI tried to create a precise portrait of myself, regardless of thinking it was beautiful or not. “
Instead of a little idealism, he tried to look at the image very true. “Trusted only that this has value, instead of trying to be in a certain sense or looking in a certain sense,” he thought. But it is categorical in saying that I could not create Virgin It Solar energy Come before. The meaning of all this imagines, will continue to prove. “It is also a mystery for us, as artists, because everything happens as happens. But yes, it is fun, it is a good transition from one album to another,” he adds, leaving laughing.
Lord is writing …
If at that moment the artist decided to throw the mobile phone away, as he said, the offline era that played on the grass passed and the technological apparatus returns to the scene. Social networks, for example, served as a bridge to connect to the fans.
In the clip of What was thatThe first single of the new album, Lord seems to walk and pedal through New York, a city that now calls home, before entering a tunnel and ends in the Washington Square Park – where he made a lightning show for a crowd. The announcement had been done just before. The goal was that the production also seemed to be made by hand and amateur, recorded directly from the mobile phone.
https://www.youtube.com/watch?v=1UPOZM9Y
The artist includes very well the value of bringing the virtual in the real world, a growing trend in the postpanda. In May, she appeared for a themed party on her in Sydney, Australia, where she sang and danced with the crowd.
In the same month, the star made a mysterious publication by inviting fans to find it in the center of Auckland, his hometown. Hundreds of people appeared and, in groups of 30, they were brought to a bathroom where Lord made intimate shows of new songs.
Lord also keeps a newsletter to communicate with fans. It was there that he revealed his next tour, who takes his name Ultrasound World Tour, And the decision to bring it to a wider audience. “This song wants to be played in large rooms and many of us should be there,” he wrote.
The singer arrived in Brazil three times for festival shows e EstadãoHe comments on being anxious to return, although for now he has announced only the dates in North America and Europe.

Charli XCX Inspirations in Clarice Lispector
In conceiving the new album, Lord felt positively pressed by the impact of MarmocchioFRIEND ALBUM Charli xcx That pop culture infected last year. At the time, the British sent an indirect to Lord on the track Girl, so confused, which deals with the complex relationship between two women in the musical industry, between admiration, insecurities and competitiveness. Shortly thereafter, Charli invited Lord herself to a new version of the song, a dialogue that works like a success and ends in complicity.
Lord also sought inspiration for Virgin In literature. “I started reading this album a lot. I wanted to read women who had that type of intensity without remorse, physicality, strangeness. Annie Ernaux, Rachel Cusk AND Clarice Lispettor“, The French winner of the Nobel Prize for literature reveals to the report. They have works that exploit the female experience introspectively and visceral, without escaping the discomfort.
Lord also read the American Nuar Alsadir, the Italian Natalia Ginzburg and Switzerland Fleur Jaeggy, among other authors. She is also admirer of Joan Didion, who revealed from Melodrama.
The singer today lives in New York, after spending a period in London, and has the American metropolis as inspiration. “I lived in the city for the first time and I spent a lot of time in common spaces. That’s why you live in New York: measure this shared temperature and understand what is happening with an entire group of people, because you don’t have your space,” says Lord.
“As an artist, it is incredible to have access to these different consciences and nerve systems, strictly closeness, every day. People were quite stimulating for the fury of the album,” recalls the singer. “The beauty of the bodies in harmony, or by crossing the road at the same time or bringing the mobile scale to the subway in a kind of choreographer.”
This reading, however, has not been romanticized. “There is an economy in the poetry of the city and I thought about it as I did VirginI tried not to adorn in excess. Sometimes what is beautiful is the garbage in a transparent bag, you know. It doesn’t have to be really nice. “
Source: Terra

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