Xsports reaches the fourth largest audience in SP with the women’s Libertadores match

Xsports reaches the fourth largest audience in SP with the women’s Libertadores match


In less than two months the broadcaster has already distinguished itself in broadcasting; The YouTube channel is also growing




Corinthians’ 11-0 victory over Always Ready, in the women’s Copa Libertadores, last Sunday (5), meant that Xsports, an open television channel offering 100% sports programming, reached fourth place in the average audience of open television in Greater São Paulo, according to data from Kantar IBOPE Media.

According to the data, in fact, since its debut, almost two months ago, the channel has had 15 million unique viewers on TV. Furthermore, it has already surpassed 1.6 million unique viewers per day. The milestone happened last weekend.

The data also shows that, in one week in Greater São Paulo, the audience grew by 100%. On September 26, the daily average was 0.07. The following week, October 3, audience doubled to 0.14 points. Along the same lines, between Saturdays, the average grew by 108%, from 0.13 to 0.27. While on Sunday the increase was 140%, given that the daily average went from 0.10 on September 28 to 0.24.



Corinthians beat Always Ready, in the women's Copa Libertadores – Rodrigo Gazzanel / Agência Corinthians

Thus, in addition to the Corinthians match, in the Libertadores, the match between Vitória de Guimarães and Santa Clara, on Saturday (4), in the Portuguese championship, was responsible for the audience record. Both games averaged 0.60 in Greater Sao Paulo.

Xsports on Youtube

In addition to open TV, Xsports is also growing on YouTube and reaching major brands. The start of broadcasts on the internet took place a few days ago, with the matches between Sao Paulo and Corinthians, for the women’s Libertadores, as well as the Argentine Cup.

Thus, the broadcast of the Tricolore and Timão matches, against San Lorenzo and Semper Pronti, reached more than 2 thousand simultaneous spectators in each match.

In one week, therefore, the channel accumulated more than 255 thousand views and 27 thousand subscribers. Of these, in addition to approximately 10 thousand hours of viewing. It is worth underlining, therefore, that in the next few days the platform will host new broadcasts of the Conmebol Libertadores Feminina, as well as the Euroleague Basketball and the Champions League Handball.

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Source: Terra

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