Netflix can extend audience participation in the choice of content that will be made available on the platform. According to information from the Wall Street Journal, the company’s pre-launch screening program will soon have more subscribers.
With this, the number of people who will get early access to Netflix movies and series is expected to increase considerably. In this “VIP group” of the streaming service, subscribers will be able to leave their comments and ratings on the content.
The Wall Street Journal article points out that the “Netflix Preview Club” has more than 2,000 users who rate Netflix titles before they are released on the platform. If the report’s prediction is correct, the program will increase 400% in early 2023 — Variety reported that screening has been around since 2021.
Some Reddit users claimed to be on the show and indicated how Netflix’s invite-only early access would work. According to them, subscribers are required to sign a non-disclosure agreement (NDA) before watching the film or series and must answer a series of survey questions.
“You get a special Netflix account and they email you when there’s a movie to watch. Typically, you have to watch and review within a week,” she added. another reddit user🇧🇷
The Wall Street Journal reported that “Don’t Look Up” was rated “very serious” by the Netflix VIP group and thus the creators listened to the feedback and added more humor to the film before it was released. Despite some negative reviews, the film broke records on the platform and received four nominations for the 2022 Oscars.
Other information indicates that Netflix is expected to invest 17 billion dollars (about R$88.8 billion) in content next year, and therefore, the platform tries to be careful in the selection of films and series, with the expansion of the ‘early access. points relating to the increase in the company’s expenses.
information via Tech Crunch
Post Netflix will increase the number of users who rate movies before the release first appears on Olhar Digital.
Source: Olhar Digital
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
