An unprecedented study shows the creative economy’s labor force in the country

According to a survey by the Cultural Observatory of Itaú, an area that includes workers in the segments of fashion, crafts, television and music generates 7.4 million formal and informal jobs in Brazil

Itaú Cultural Observatory launched this Monday 10, a study on the GDP of the culture and creative industries in Brazil. A platform developed by the institute measures the GDP generated by economy of culture and creative industries in Brazil. The survey conducted for the first time shows that the segment already surpasses the automotive industry and has become an engine of job and income generation in the country. According to the report, the creative economy has grown faster than total GDP in recent years.

The work was elaborated by a group of Brazilian and foreign researchers, coordinated by Leander ValiatI, research professor at university of manchesterin the United Kingdom, and the Federal University of Rio Grande do Sul (UFRGS).

The numbers highlighted by the study are impressive. Today, in Brazil, there are 7,460,281 people involved in the sector, something like 7% of the total number of workers in the entire Brazilian economy (about 99 million). The average remuneration of these workers is 49% higher than the Brazilian average (R$ 2,808). The creative segment accounted for 3.11 percent of the country’s wealth in 2020, the study noted.

According to data from the Itaú Cultural Observatory, there were more than 130,000 cultural and creative industries companies in the country in 2020. Two years later, culture and the creative economy accounted for 7.4 million formal and informal jobs in Brazil. In 2022 alone, culture and the creative economy generated 308,700 new jobs. The study methodology was developed by a group of researchers, led by Leandro Valiatiprofessor and researcher at the University of Manchester, UK, and at the Federal University of Rio Grande do Sul (UFRGS).

The study considered as creative industries the segments of fashion, crafts, publishing, cinema, radio and TV, music, software development and digital games, IT services dedicated to the creative field, architecture, advertising and business services, design, performing arts, visual arts, museums and heritage. The first survey by the Cultural Observatory of Itaú using the methodology shows that the GDP of the Economy of Culture and Creative Industries (ECIC) has grown faster than the total wealth generation in the country in recent years. From 2012 to 2020, the GDP of the creative segments, in absolute numbers, grew by 78%, while the total economy of the country grew by 55%.

Source: Terra

Earl

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.