Lollapalooza Brasil creates exclusive space for interviews with artists

A few days from Lollapalooza Brazil 2024The Budweiser announces a new exclusive space for interviews with artists in the middle of the festival. The project, called Bud Studiois a proposal that encompasses technology and innovation to the event, Bud Talks will be presented by Igão and Mythic of PodPah who will manage the coverage of the Lolla. In addition to the interviews, there will be photo booths, where fans can also take photos with holograms of their favorite artists and simulate interacting with them.

In this edition, the Budweiser offers an exclusive experience even before arriving at the Autódromo. In partnership with São Paulo’s public transport system, the brand provides exclusive transport cards for use on the city’s trains and subways during the Lollapaloozabringing greater convenience to festival goers.

“Special” tickets will be on sale at Barra Funda, Pinheiros stations and at the Budweiser in itself Lollapalooza. Each card has the value of the regular fare and offers a single ticket, with no recharge option. There are six exclusive and collectible designs. The sale of these cards is restricted to people over 18 years of age.

In addition Budweiser will have a space of 750 m² in the Lollapalooza, offering diverse technological and musical experiences. With DJs selected by the brand and a dance floor inspired by the Boiler Rooms format, a party concept where there is no division between the dance floor and the artist, everyone enjoys it together. The brand will also gift visitors to the activation with personalized LED cups, providing a unique visual experience.

“Budweiser has always been a supporter of music in the world – we even found evidence that the brand was a sponsor of the first Lollapalooza back in 1991. The event here in Brazil has already established itself as one of the biggest international music festivals in the country and, this year, Bud will be present creating the best experience for fans of beer, music and the festival”, he says Mariana Santosdirector of Budweiser in Brazil.