The singer has adopted a possible marketing strategy on Instagram, which is apparently giving effective results on her profile
Billie Eilish took a huge hit Thursday (4/4) after adopting an alleged Instagram marketing strategy. It turns out that the singer gained more than six million followers in less than 24 hours after adding all of her fans to her “close friends” list.
The 2024 Oscar winner had around 110 million followers before giving access to her private content. She now has over 116 million new fans on her exclusive list, which is still available to anyone who follows her.
So far Billie Eilish has only published two photos, the first with a hand immersed in water and the second showing a tattoo on her belly. The public believes that the movement would indicate the arrival of a new era for the artist.
In the future I will be able to tell my grandchildren that I was once on Billie Eilish’s Close Friends pic.twitter.com/ZVbBNz117V
—gui (@guibit) April 5, 2024
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.