New videos from RM, NewJeans, aespa and Seventeen keep the creativity of the music genre high
Over the past few days (and even hours), several K-Pop music videos have been released, bringing intriguing news and stunning visuals. Each video offers a unique experience, mixing innovative concepts and music that captivates and captivates. Check out the top five of the recent batch.
RM “LOST!”
BTS singer RM bets on a sophisticated visual production with an introspective narrative. The video presents RM in urban contexts, exploring isolation and the search for identity in the chaos of the city. The cinematography highlights a cool color palette, which complements the melancholic tone of the song, which addresses the feeling of being lost and the journey to find oneself, resonating with many fans who identify with the emotional struggles depicted. The artistic direction is by Aube Perrie, who worked with Harry Styles on his most recent videos.
The song is part of the album “Indigo”, where RM explores personal and social themes with a sound that mixes hip-hop, R&B and acoustic elements. “Lost!” stands out for its lyrical depth and sophisticated production, showing a more mature and introspective side of the artist.
SEVENTEEN “GREETINGS TO THE YOUNG PEOPLE”
Seventeen celebrates youth and friendship in “Cheers to Youth,” directed by 725. The clip finds the members engaging in a series of nostalgic adventures, from bike rides to beach parties, evoking a sense of camaraderie and joy. The song is part of the compilation “’17 Is Right Here”, and is performed by the group’s “vocal team”, which includes members Woozi, Jeonghan, Joshua, DK and Seungkwan. Unlike performances or rap tracks, which emphasize dancing and rapping respectively, the vocal team’s songs emphasize vocal harmony and emotionality. “Cheers to Youth” is a tribute to shared memories and moments of freedom and fun. With an upbeat melody and an infectious chorus, it’s a vibrant homage to youth, enhanced by images that capture the essence of an unforgettable summer.
AESPA “SUPERNOVA”
aespa continues to expand its universe with a new music video directed by Ha Junghoon. The video is a visual spectacle with impressive special effects, portraying a futuristic and interdimensional concept. The song is a fusion of pop and electronic elements, highlighting the group’s powerful vocals and synergy. “Supernova” opens the album “Armageddon,” which is scheduled for release on Monday (5/27).
NEW JEANS “HOW SWEET” and “BUBBLE GUM”
NewJeans revealed two tracks, which contained clips with vibrant colors and sweet scenes, directed by Heewon Shin and Youngeum Lee. The songs are based on an energetic pop sound and lyrics about young and ephemeral love. “How Sweet” stands out for its bubblegum chorus and well-rehearsed choreography, reinforcing the group’s youthful and fun image, while “Bubblegum” complements this aesthetic with a more laid-back approach, exploring themes of innocence and youthful fun , as well as the image of the girls in their school uniforms, which is a striking feature of the group.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
