A MITA (Music, Innovation, Technology and Arts) is an event that reaches its second edition in São Paulo this weekend, on the 16th and 17th of November. The festival aims to offer the public an immersive and multifaceted experience, bringing together shows, interactive installations and many other attractions. Among the most anticipated attractions are Lana Del Rey, Florence + The Machine It is Haimwhich promise to draw crowds.
In addition to the shows, MITA’s programming features several interactive attractions, such as the installation “Bonfire Night & Other Stories”, by visual artist Januario Jano, which uses light as a central element to tell stories. Another unmissable attraction is the “Nômade” project, which combines technology and architecture to create immersive and futuristic environments.
To top it off, MITA will also have workshops and lectures on topics such as music, technology, digital art and astrophysics. The guests for these panels are important names in their respective fields, such as Brazilian scientist Marcelo Gleiser and multi-instrumentalist Hermeto Pascoal.
The choice of Lana Del Rey to headline the programming is a great indication of MITA’s focus on the intersection of music and technology. The singer is one of the great exponents of the contemporary pop movement, especially thanks to her clips with a carefully constructed look and references to elements of vintage culture.
Already Florence + The Machine is one of the biggest names in alternative rock today, famous for the intensity of its live performances and its lyrics that deal with themes such as spirituality and female empowerment. The band promises a stunning performance, with hits like “Dog Days Are Over” and “Ship to Wreck”.
And not least, the sisters of the group Haim comes to the country with the tour for the album “Women in Music Pt. III”, released this year. The group is known for mixing influences from pop, rock, R&B and electronic music, creating its own innovative style that has won over fans all over the world.
The presence of these three names in the MITA line-up is reason enough to attract a large audience. But the diversity of attractions offered by the festival promises to please all tastes and interests, making the second edition of the event an unmissable moment for lovers of music, art and technology.
Source: Atrevida
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
