THE Globe secured important numbers during the airing of Rock in Rio 2024. The Marinho family broadcaster invested in multiplatform coverage of the event, across open TV, pay TV, streaming and internet, reaching almost 50 million people.
Rock in Rio impacted 46 million people on Globo, Multi-showGloboplay, Bis and Globo.com. Only on open TV did the series of musical attractions attract the greatest number of spectators of the last 6 editions and also attracted 1 million new young viewers. Multishow was a leader on pay channels and among audiences aged 18 to 34.
Node GlobalplayRock in Rio was the most consumed content on the platform, which saw a 17% increase in average daily live consumption compared to the previous four weekends.
The edition also had a 21% greater reach than the previous one, in 2022, despite being the channel’s streaming platform. Globo.com saw a 7% increase in clicks compared to the last Rock in Rio.
Globo breaks the access record with Rock in Rio
On Gshow the section dedicated to the festival was the most read during the event period, representing 35% of the portal’s audience. Video consumption alone was 23% higher than the 2022 edition.
On g1, the factual and service coverage during the days of the festival increased engagement: those who consumed articles on Rock in Rio accessed the site 205% more than the average. In parallel with this number, Globo’s social networks have totaled over 1 billion video views.
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Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
