The new song marks changes in the career of the singer of the K-Pop phenomenon BLACKPINK
Singer Jennie of the BLACKPINK phenomenon has released “Mantra,” the first video from her second solo album, marking the beginning of a new phase in her career independent of K-Pop’s most popular girl group. With a strong, danceable beat, the song carries what the artist calls the “pretty girl mantra,” addressing a light-hearted, drama-free existence. “It’s the perfect song to start this new era,” Jennie said in a statement. “I hope ‘Mantra’ brings happiness to my fans and shows a new side of me as a solo artist.”
Inspiration in Los Angeles
“Mantra” is the first single from the new partnership between the South Korean singer’s label and Columbia Records, after the BLACKPINK members signed a contract that gave them the independence to manage their solo careers. Until then, their songs, such as the single “You & Me,” released last year, were part of their contract with YG Entertainment, which manages the girl group.
Recorded in Los Angeles, the song is inspired by Jennie’s time spent in the city. According to the singer, “Mantra” represents positivity, authentic expression and a message of self-love.
Directed by Tanu Muino, who has worked with artists such as Harry Styles and Dua Lipa, the clip recorded on the streets of Los Angeles highlights the central theme of female empowerment. The production begins with a girl singing the song in the backseat of her parents’ car and then shows Jennie dancing in different parts of the city, sporting different looks and wigs, including a new look with blonde hair and Lebanese/Australian clothing. Raga Malak brand. “It was important that the overall vision reflected trust and empowerment, and I really liked the result,” concluded the singer.
Fans’ interpretation
On social media, fans have developed the theory that the song isn’t just about empowerment, but is actually an anthem to bisexuality. One of the lyrics is quite clear: “This beautiful girl’s mantra, she’s gorgeous, makes you want to cut both ways.”
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
