For publication, authenticity is absent in the works of Korean artists
The North American website Pitchfork released a report acknowledging that K-pop, a subgenre of pop that identifies the world’s most successful artists, South Korea he didn’t insure it identity in the music industry.
In site criticism, idols always have the form of “canvases for broader ideas and themes”something that ends up compromising the bond between these artists and their audience.
THE Pitchfork does not forgive: for the site, K-pop is like a “fantasy project” and that “The cost of this approach is often the uniqueness of the idol – or, at least, the audience’s understanding of it.”
In other words: the authenticity required by an artist, in which fans identify their own truth, ends up being overshadowed in music by precisely what these musical groups show in their work on other fronts, such as screw AND means of social communication.
All this analysis of Pitchfork it was based on listening to the album Rosie, the singer’s new studio work Rosemember of blackpinkthat he gave rating 5.5 to the album by a total of 10.
K-pop generates more than R$3 million from online retail
The South Korean cultural and musical phenomenon continues to grow in the West and has boosted the sales of small and medium-sized online retail businesses in Brazil too: they were around Revenues of R$3.2 million between January and July 2024.
It is worth pointing out that this data is part of a special investigation conducted by the e-commerce platform Nuvemshopcurrent leader in Latin Americato celebrate the World K-pop Daycelebrated at August 13th.
The quantity of products sold it grew by 38% compared to 2023reaching more than 27 thousand articles. The survey also shows that among the best-selling products there are clothing items (such as t-shirts, sweatshirts, skirts) and collectibles (dolls, stickers, music albums/DVDs), all linked to the K-pop theme.
“K-pop culture is growing globally and in Brazil it is no different. The enthusiasm of Brazilian fans for everything related to this theme significantly increases retail sales in the country,” observe Mylena GamaSenior Brand Manager LATAM at Nuvemshop and e-commerce specialist.
“From albums and products to special events, the demand is impressive. Therefore, several entrepreneurs are looking for new ways to serve this loyal and passionate community and show good results. We at Nuvemshop follow these trends and support entrepreneurs with technology and education to go further in their online business”he states.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
