Taylor Swift reaches a billionaire brand on Spotify and makes history

Taylor Swift reaches a billionaire brand on Spotify and makes history


The singer becomes the first woman to exceed 105 billion flows

If the 21st century had a universal pop soundtrack, much would have the signature of Taylor Swift.

The American singer has just won a historic company while exceeding 105 billion streams on Spotify and we are not talking about billions of abstract values. I am PlayTrue fans of fans all over the world that continue to press the repetition button.

Taylor is now the first woman in history to reach this number on the Swedish platform, who dominated the global streaming market since its foundation in 2006.

The milestone is not by chance. Since he decided to rewrite the first six career albums, in response to the controversial sale of his original “Masters”, Taylor has seen his discography win new breaths.

The “versions of Taylor” while the rewrites became their legal battle in artistic fuel. Result? A new audience was presented at the artist’s roots, while the old fans gathered in mass to support it with what they know how to do the best: listen.

Taylor Swift: the soundtrack of success is a billionaire

Overall, Taylor Swift already has 17 songs that have passed the mark of one billion flows each – an undertaking that puts its catalog on the same level of names such as Drake and The Weeknd. And among the greatest successes of the singer, Cruel Summer reigns with no less than 2.9 billion executions, followed by Empty space (2.1 billion) e I don’t want to live foreverpartnership with Zayn Malik (1.9 billion). The list also has classics like Shake off, Style AND Love storyShowing that the strength of the blonde is not seasonal: it is renewed at all ages.

Take a look at the top 10 of the most listened songs by Taylor Swift on Spotify:

  1. Cruel Summer – 2.9 billion

  2. Empty space – 2.1 billion

  3. I don’t want to live forever – 1.9 billion

  4. Anti -hero – 1.8 billion

  5. Lover – 1.7 billion

  6. cardigan – 1.66 billion

  7. Shake off – 1.64 billion

  8. August – 1.47 billion

  9. Style – 1.41 billion

  10. Don’t blame me – 1.4 billion

With these numbers, Taylor is also among the most listened artists on the planet, occupying the fourth position among the women in Spotify, with over 82 million monthly listeners behind Lady Gaga, Billie Eilish and Rihanna. In the general classification, he occupies the tenth place.

While digital statistics increase, the real world follows developments. The album reputationOriginally released in 2017 and marked an aesthetic turning point in the singer’s career, he re -emerged hard on platforms and physical stops. The album was 221% growth for consumption in the United States, jumping from 78th to 5th in Billboard 200.

With 42,000 equivalent units sold in one week, the album approaches unpublished releases, such as Miley Cyrus’ new project, Something beautifulwhich recorded 44 thousand units in the same period.

The phenomenon of reputation He shows that Taylor six years ago still speaks directly to the public today, whether from acute texts or from the strategic intelligence of music marketing.

In the end, Taylor Swift continues to challenge the time and rules of the sector. If the future of the song is truly digital, it is already sitting on the streaming age throne – and it seems, it does not intend to leave there soon.

Source: Terra

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