Indyigo Music: The new bet of 30E to revolutionize the indie scenario in Brazil

The Brazilian music market has just won a new protagonist. THE 30Ecompany that has already brought Paul McCartney and system of a Down to the country, announces the birth of INDIGOa curatorial label that promises to fill a gap in the national scene: creating bridges between underground and mainstream through experiences that make music pulse even before being understood.

“INDIGO He was born to fill a gap that we see in the market, focusing on the artistic possibilities that do the stage, shows and parties are a meeting point for communities that seek to feel music even before understanding it, “he explains Caio Jacobfounding partner and VP of Global Music, Business & Strategy of 30E.

The proposal is ambitious: turning each event into a connection catalyst, creating an ecosystem that goes far beyond the traditional show. INDIGO It materializes in various formats, from intimate performances to elaborate parties, from musical marathons to exclusive encounters, always keeping the curatorial DNA that characterizes the project.

The release does not come alone. The British YELLOW DAYS Opens the program on October 23 at Cine Joia. Following, the French of L’Impératrice land in audio on November 4, while Tash SultanaAustralian multi-instrumentalist who won the world with its hypnotizing performances, performs at Circo Voador (Rio) and Audio (São Paulo) on November 4 and 5, respectively.

The choice of first names is not casual. Each artist represents a different facet of contemporary independent music, highlighting the sound amplitude that INDIGO intends to embrace. It is a curatorship that dialogues with the sensitivity of an audience that is not content with the obvious, but also does not rule out what resonates in the present.

With over 200 annual events and projection to impact 4 million people in 2025, the 30E demonstrates that INDIGO It’s not just another project, but a strategic bet on the evolution of the national live entertainment market.

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