Rock In Rio: Coca-Cola invests in the studio and invites Brazilian pop stars

Rock In Rio: Coca-Cola invests in the studio and invites Brazilian pop stars

The Coca-Cola brand has invested in a space at Rock In Rio that will promote the unexpected meeting of national pop artists and DJs of different musical styles. It is about Coca Cola Studiowho will be present at virtual world And physicist.

who is not there Rio de Janeirowhere the festival takes place, or any corner of the world can browse the rock in verse and live a unique experience full of emotions. In City of the rockwith panoramic views of the festival, the Coke presents the Coca Cola Studio in a structure of 400 sqm and more than 3 kilometers of LED tubes, which promises to be the most popular meeting point of the festival.





Rock In Rio: Coca-Cola invests in the studio and invites Brazilian pop stars

And it doesn’t end here: a align special will promote amazing encounters between singers And DJ to shake up the schedule. Names like Vitão, Johnny Hooker, Gabily, Davi Kneip, Grag Queen, Boss in Drama And HITMAKER will be at the event.

Coca-Cola will launch a new music platform

The brand space, called Coca Cola Studioalready announces the launch of the new music platform of Coke which will be available in Brazil in 2023. The brand’s global initiative supports the development of new talent in the music industry and strengthens the brand’s commitment to engage Gen Z audiences by offering them shared experiences through music and games.




The company will make everyone, regardless of age and generation, live a unique experience in an environment open to the public, signed by the famous Brazilian architect Muti Randolph. The venue offers responsive audio software, developed specifically for the space, that is, through the software, the view of the space changes according to the music being played.

Source: Terra

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