How “She-Hulk” Keeps the Screen Stable

She-Hulk: Lawyer Green occurs in more than one way.

Along with its titular superheroes, the Disney+ show also embraces sustainability thanks to executive producer Kat Coiro, who directed six of the series’ nine episodes.

Coiro has partnered with Habits of Waste, a non-profit environmental organization, to be inspired for the ‘Lights, Camera, Plastic’ campaign, which aims to get rid of exposed single-use plastics by replacing them with reusable items. and ecological. . Coiro had already used the same technique in his film. marry meand will officially launch the initiative in partnership with Paramount in the future the Spiderwick Chroniclesof which he is the director of the first two episodes.

for that she-hulk, “I was just trying to get the single-use plastic off the screen all the time, which meant that if the characters had lunch outside the office, instead of having takeout containers, I would make sure they had reusable containers; That meant using thermos water bottles instead of plastic water bottles during the show,” says Coiro. the hollywood reporter. She notes that the first episode of the series heavily featured She-Hulk (Tatiana Maslany) and her cousin Hulk (Mark Ruffalo) eating Cheetos from a plastic bag: “Obviously, that’s a big part of the story, so it’s not what we thought. ” To have. I was going to change it, but everything else in the series is plastic-free.”

Coiro had a key partner in his environmental efforts in Ruffalo, a prominent climate activist; He first realized his crush when they were on set working on a scene with the Hulk’s pantry, which, referring to the Cheeto scene, was full of junk food: “He looked at her and said, ‘Oh no. . , no, the kids are watching this, we need to get the healthy stuff in the Hulk’s pantry. So we exchanged all the fries and the blue food coloring for the #17 pieces with tuna and beans.

“He understands the power of media and he understands what it means to put these images on screen, especially on a global level, and how that affects people,” Coiro said of Ruffalo. “And that’s the real philosophy of ‘Lights, Camera, Plastics’: what we show on screen affects people, subconsciously affects people’s choices. So if we can, in a subtle way that doesn’t affect the story, we start saying, ‘Plastic isn’t cool,’ just like smoking wasn’t considered cool.”

Smoking in Hollywood is a frequent comparison of what wasteful habits hope to achieve by reducing plastic representation, as when the harmful effects of cigarettes normalized, media smoking dropped dramatically. The organization points out that 1 million plastic bottles are thrown away every minute, 500 million plastic straws a day and 40 billion plastic cutlery a year.

I call ‘Lights, Camera, Plastic’ a gateway to bigger environmental ideas because it’s so small. This is a small step,” says Koiro. “If people start thinking, ‘What things am I putting on the screen aren’t sustainable?’ Then you start thinking about much more important things.” He adds that he often sees people overwhelmed by the issue of climate change and doing nothing; This initiative “is something very tangible, very simple, very viable. Are we solving all the big production, sustainability and waste problems? Not absolutely not. But we are starting to talk very easily.”

For producers, directors and showrunners looking to follow in his footsteps, Coiro recommends starting small, like working with the support department to replace plastic water bottles on set and talking to the studio about sustainability programs.

“The more we connect and work together, I think the more difference we can make,” he says, adding the importance of using mythical worlds as she-hulk To share these sustainable messages. “We want to build a real world that doesn’t contain a lot of junk, so why not start with the little world we’re building on screen?”