Previously unknown names emerge as new record holders on Spotify
Maybe you don’t know Bad Bunny. But it is worth knowing that so far in 2022 he has had 18.3 billion streams of his songs, only on the largest platform of its kind (Spotify), which places him for the third consecutive year as the most listened to artist in the world. .
What is worth analyzing here, however, is what this means in practice in terms of the revenue raised.
Put simply, according to the platform’s average, Puerto Rican rapper Bad Bunny (Benito Antonio Martinez Ocasio, baptized) raised about $73 million (or R$377 million at the day’s quote).
Given Spotify’s reported 2021 revenue of $11.4 billion, and again in an inexact comparative count over the different years and growth of the platform, Bad Bunny received about 0.5% of what the platform raised. . Since Spotify announced earlier this year that the goal was to hit $100 billion in annual revenue over the next 10 years.
Sure, Spotify posted a loss of around $200 million in the recent third quarter of 2022. But considering it taps into the 200 million subscribers who pay for its content, that’s not a problem for Bad Bunny or other top artists. over there.
Other numbers to consider are that subscribers account for 87% of revenue and advertising (in the free version, used by 273 million people), 13%.
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.