The Ordinary hosted more than 200 guests at The Ellinikon Experience Center in Athens on September 17 to celebrate the skincare brand's new era in Greece.
The evening event was attended by beauty editors, content creators, friends of the brand and partners from its pharmacy network. The gathering focused on the science, innovation and transparency behind skin treatments, presenting the brand's philosophy and scientific approach to active ingredients.
During the event, particular emphasis was placed on two of the brand's best-known products: the Hyaluronic Acid 2% + B5 serum and the Niacinamide 10% + Zinc 1% serum.
The Ordinary was founded in Toronto in 2016. It changed the skincare market by packaging clinical formulations plainly and naming them after their active ingredients, rather than selling multi-step routines with marketing-driven names. This transparent, accessible approach allows consumers to build a custom routine based strictly on their skin's needs.
Daily hydration
The brand's Hyaluronic Acid 2% + B5 with Ceramides serum is highlighted as a primary choice for daily hydration, designed to give skin a smoother and fuller appearance. It is recommended for use when the skin looks dull, feels dehydrated or has a tight sensation.
Hyaluronic acid is a naturally occurring humectant capable of drawing large amounts of water into the skin. Vitamin B5, also known as panthenol, helps hydrate and soothe the skin. Ceramides are lipids that make up a significant portion of the skin's barrier, helping to lock in moisture and protect against environmental damage.
The modern version of this serum combines these three ingredients to boost hydration and leave the skin softer. The international beauty press has noted its value, with Vogue highlighting the newer formula containing ceramides as an affordable hydration option.
Oil management
The Niacinamide 10% + Zinc 1% serum is one of The Ordinary's most recognisable products, designed for clearer and more balanced skin. It is recommended for complexions that require oil management and a more even appearance.
Niacinamide is a form of vitamin B3 that is widely used in dermatology to refine skin texture, fade dark spots and support the skin barrier. Zinc is a mineral often used in skincare to help regulate sebum production and reduce inflammation.
The serum targets oiliness while the niacinamide works to even out skin tone and improve texture. The formula maintains a specific role in a skincare routine, focusing on targeted improvement rather than acting as a universal cure. It remains one of the brand's best sellers and is frequently featured in international beauty edits for offering a targeted formula at an accessible price.
Anti-aging formula
The Multi-Peptide + Copper Peptides 1% serum is positioned as a comprehensive anti-aging treatment for those seeking to address more advanced signs of aging. It is designed to move a skincare routine beyond basic hydration and invest in skin quality.
Peptides are short chains of amino acids that serve as the building blocks for essential skin proteins such as collagen and elastin, which keep the skin firm and resilient. Copper peptides naturally occur in the body and are known to support healing and collagen production.
The complex formula includes multiple peptide technologies alongside copper peptides, amino acids and hyaluronic acid. It aims to improve the appearance of fine lines while supporting skin elasticity, smoothness and firmness. Peptides have become increasingly popular in skincare because they can target multiple skin needs simultaneously.
Brand philosophy
The Ellinikon Experience Center, where the Greek celebration took place, is a visitor centre located on the site of the former Athens international airport, which is currently undergoing one of Europe's largest urban regeneration projects.
The Ordinary continues to evolve its product portfolio while maintaining its core principles of transparency, efficacy and accessibility. By keeping active ingredients at the forefront of the conversation and not hiding what is in its formulas, the brand continues to maintain a loyal international following.
