Skin: Sabrina Elba, Jasmine Tokes and other stars at Tony Ward Couture

Lebanese couture designer Tony Ward, dubbed the “Architect of Details,” will reach a milestone this year as the 2022 fashion house founded by his father Eli celebrates its 70th anniversary. This moment also marks 25 years. Tony launched his own brand in the company.

“25 years is a long time, but it’s a small step from what my father achieved, so I remember what I’m going to do for the next 45 years. “I think the next 45 years are what I have ahead of me and I’m ready to fill in the gaps,” said the stylist, who swam the Cannes Film Festival red carpet celebrities as well as Oscar stars. Golden Globe and Grammy.

Tony Ward’s creations shine on the catwalk with their lightness, transparency and precision as they draw inspiration from modern architecture.

And now, at the 75th Cannes Film Festival, Tony Ward Couture dresses hit the red carpet. “I love cinema and the world of cinema and [Cannes is] “An amazing hub from around the world,” he said at the festival. “I feel that the fashion created during these events is just as important as the beautiful films that fill our screens. Seeing my dresses for famous women at such a special festival is what I look forward to every year.”

Actress and YouTube star Lisa Kosh was wowed by the sheer white one-sided dress with colorful embellishments and thigh-length slit opening ceremony, while Indian actress Urwa Rautella also attended with white shoulders. Dress the dress in layers on the skirt.

Elegant and dramatic dresses by Tony Ward Couture were the focus of the premiere. Top Gun: Maverick, where Tom Cruise walked the red carpet, as did models Jasmine Tux and Josephine Scriver. Tux wore a yellow dress with crystals that flowed in a single line down the bodice and tucked in at the edges. The scribe wore a black dress with a tan on the body, a gray background and a fantastically voluminous train.

On May 20, Sabrian Elba, accompanied by his wife Idris Elba three thousand years of longing – She looked ethereal in a white Tony Ward Couture dress.

Tony’s father Eli was known in his day as one of the most famous tailors and tailors in town.

Young Eli started a business as a child, starting a local tailor. His work was so good that he managed to open his own business at age 16. The stylist refused to travel to meet clients, they, especially women from Italy and the Arab world, flew to Beirut to organize it. Your new Elie Ward dress. But when his son Tony showed an interest in fashion design, his father objected, refusing to fund his son’s studies at a fashion school in Paris.

As a result, Tony was forced to drop out of school. “I had to work to pay for my studies, I had to do a lot of public relations and meet people. “Luck played a big part in my beginnings, so wishing brought luck, it took a lot of work and here we are,” said Tony Muz, who worked with Karl Lagerfeld at Chloé, Claude Montana and Dominic Morlot at Lanvin, and Gianfranco Ferre. . At Dior, gaining valuable experience in the main European houses. “It was a learning process. I learned everything from Lanvin, Dior and Karl Lagerfeld at Chloé. I learned how to treat and heal, how to create and make haute couture work, and how to start over. I found out about the flow [working with ethereal fabrics]about the tailor [women’s tailoring]And fashion reflections.

“These designers were very demanding and that was really important, because being with such important fashion icons helped me understand that there is no such thing as perfection, you are always looking for perfection,” continues Ward. “So before they accept the dress, you still need to work on them and try to find a suitable melody to complete it. They helped me look outside the box, not just in terms of clients, but also in terms of image and glamour. It was a very emotional moment for me and it prepared me for what I am doing today.” Drawing on seven years of knowledge of these Beirut houses, Tony launched his own record label in 1997.

And even in the midst of the COVID-19 pandemic, the brand remains strong and relying on digital media to present new collections. At the height of the 2020 global lockdown across the world, Tony Atelier returned to Lebanese hospitals, manufacturing bedding and protective gear, as well as making dresses and wedding dresses for clients.

The famous tailor father made Tony a more resourceful designer, he says: “During my 25 years, my father helped me a lot, especially with the jackets. He contributed to a lot of the work that we showed on the runway, not just with his head but also with his hands. I think he’s proud when he sees my collections. Is he happy. I wish we could have asked him that but now he has Alzheimer’s but towards the end of what I remember I saw a smile on his face. He doesn’t remember anything today, I, his wife, just remember being a tailor. It’s in his blood and it’s very unique.”