Barbiean extraordinary promo up to the poster
Even before the film’s release in theaters on July 19, it must be admitted that the promotion of Barbie it has been quite successful so far. As soon as Greta Gerwig’s project was announced, with Margot Robbie as Barbie AND Ryan Gosling to Ken, a certain clamor had started to rise. Then came the first images with a completely crazy and colorful trailer.
We then discovered Barbie Margot Robbie in her universe barbieland surrounded by other Barbies and many Kens. Until the heroine leaves for The real world for an inevitably incredible adventure.
But it’s not just with the promotional videos that the film gets people talking. More recently it is French movie poster who reacted. Unveiled by Warner Bros France, we see Margot Robbie sitting on Ryan Gosling’s shoulder in the style of a classic romantic comedy. One thing to note though, the indication of two sentences: “She can do anything”https://www.cineserie.com/”He’s just Ken”.
The French public was obviously not lacking double meaning of the second sentence. “Ken” is used in Verlan to mean “to fuck”. And the “is” understood as “knows”, we come to read “(he) only knows ken”. A fun pun that contributes to the irony of the film Barbie by Greta Gerwig.
The Ken that everyone is talking about
At first, French audiences wondered if Warner Bros France’s marketing department had created this pun voluntarily. Though it seems hard to imagine such a study missing out on this, in the face of enthusiasm of the poster also on social networks outside Franceespecially in the United States, The Hollywood Reporter went to investigate.
After explaining the double meaning of ken and therefore of this phrase, the American media believe that such a manifesto would make the “Gerwig’s comic satire PG-13“In”a sensual R-rated sex comedyThis obviously won’t be the case when we see the trailer. However, DAY note that the poster went viral and went beyond our borders, with English-speaking Internet users for translate the meaning of “ken”.
DAY sought to verify whether the double entendre was intentional on Warner Bros France’s part. But while the studio hasn’t responded to this, a French marketing executive at a competing studio believes that “it is definitely intentional“and what is it”no way has a French speaker not noticed this salacious pun“. The latter still remains admired: “It’s brilliant, really, that they avoided it“.
However, a Warner Bros. Discovery spokesperson reacted to the buzz created by the poster:
All these discussions about the Barbie marketing campaign show that there is great anticipation and enthusiasm among the French public for this film. We can’t wait for viewers around the world to see the film when it is released next month.
Barbie will be released in theaters on July 19.
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
