Looney Tunes will be the next Warner Bros. receiving NFT treatment (exclusive) –

Sad monkeys, cryptocurrencies and… Tweet birds?

Warner Bros. continues to experiment with the NFT (Irreplaceable Token) business, where Looney Tunes characters are the next intellectual property company to receive NFT treatment. The company is once again working with the NFT platform on a cool project called “Looney Tunes: What’s Up Block?” And it will go on sale later this summer. Tweety Bird, who turns 80 this year, is the first Looney Tunes character to appear (others, including Bugs Bunny and Marvin Marsian, will follow).

This time around, companies are turning to the narrative aspect of intellectual property in hopes of attracting buyers. The project also includes access to exclusive events, product discounts and other “real world” rewards for NFT owners.

“We think blockchain and NFT, and web3 in general, will be a huge evolution in the entertainment industry,” said Josh Hubbart, NFT Business Development Manager at Warner Bros. fun to study it. ”

“Looney Tunes isn’t afraid to make fun of himself or pop culture in general,” he added. “It won’t be easy to understand how we play with blockchain technology, but what’s more interesting is that we can use it to bring people to play in a new space.”

Looney Tunes is from Warner Bros. Below is the third part of the IP, which has been reimagined as NFT. Space Jam: a new legacy s atric last year. I like Headquarters The project, Looney Tunes NFT, will take the form of digital avatars that the owner will be able to use on their social platforms. Commonly known as PFPs (which stands for “Image for Evidence”), these NFT projects have become increasingly popular, with NFT shows like Bored Ape Yacht Club and Cryptopunks penetrating popular culture and changing celebrities. Social media avatars to match your latest digital purchases.

the difference of Headquarters However, the NFT project (where the avatars were unique characters created specifically for the NFT show), the Looney Tunes project itself will sell avatars of recognizable characters, Nifty CEO Jeff Marcillo says he thinks this is the first big project avatar icon. Activate it using said symbols.

as much as Headquarters s Space Jam NFT, the Looney Tunes project will use the blockchain technology of the Palm NFT network.

“There are a lot of NFT projects, but there is only one Looney Tunes, so if we do it right and respect the existing IP and community, I think it has a huge fan base,” said Marcillo. this is your participation in this community.”

And it is the community that will have access to events (such as virtual meet and greets), merchandise, exclusive content and other “drops” that provide the value needed to sustain the project.

“When you do NFTs, you create a community,” added Marcillo. “The key to value in the NFT space comes from this idea of ​​ება community, a community where you are not only social but are given new opportunities to experience the intellectual property you love and are rewarded for that participation.”

“Also, what do you buy as a fan? “And how is it different from what I found on YouTube or anywhere else?” “We make a story that will only be told through this show, so for every downfall and subsequent activity we do on the show, there’s an integral story component that connects everything. It really has to do with keeping people engaged along the way. ”

NFTs have become a hot commodity in Hollywood, with major studios, media companies and filmmakers exploring the space. Recent projects featured include ESPN’s Tom Brady NFT set and the Brady Autograph Platform and Spike Lee set. He should have NFT.