Barbie: the hit of summer 2023
In just three weeks, the film Barbie reached $1 billion in revenue. Starring Margot Robbie, the film transports viewers to the enchantment of Barbieland, a magical world inhabited by the real Barbies and Ken. When one of them sinks into a spiral of dark thoughts, her journey into the real world in search of her doll’s owner sets off a captivating adventure. As the heroine discovers the subtleties of human existence, Ken (played by Ryan Gosling) explores a universe dominated by men.
Driven by a major marketing campaign (whose budget would be higher than that of the feature film), Greta Gerwig’s film is on its way to dethroning the biggest hit of the year so far, Super Mario Bros. the movieand its revenue of $1.3 billion.
Barbie: Margot Robbie’s incredible bluff at the studios
The group Aqua reacts to the use of their song Barbie Girl
Before the film with Margot Robbie, the blonde doll was honored in 1997 thanks to the Scandinavian group Aqua and their hit Barbie Girl, accompanied by a very colorful clip. So obviously, when Greta Gerwig’s feature was announced, it was inconceivable that Aqua’s bit wouldn’t appear. However, it almost wasn’t there.
Indeed, relations between Mattel and the musical group did not seem good. When the group’s single was released, the company behind the Barbie doll sued them, because they did not have the right to use the trademark. After a trial, the group finally won the battle because their track was deemed “parodic”. It would therefore have been tricky for Mattel to finally turn around and incorporate Aqua’s bit into the film.
However, as the director had said, it would also have been impossible not to wink at this mythical song. Therefore the chorus of the song, remixed, can be heard in the film in a piece of Nicki Minaj and Ice Spice got baptized Barbie world which serves as the end credits.
In an interview with The GuardianAqua singer Lene Nystrøm reacted to the use of their hit in the film, claiming that they didn’t expect to be featured in the film:
We thought it would be a bit much. And we totally understood their choice to want something new and fresh. And then, just two months ago, we were asked to do a collaboration. It happened very fast.
Rene Dif, another member of the Aqua group, said he appreciated Mattel’s gesture of returning to them. As a sign that they had buried the hatchet:
It was nice to hear from Mattel and have them come back to us and say “it’s okay”
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
