Netflix: towards a new price increase?  The worrying relationship

Netflix: towards a new price increase? The worrying relationship



Netflix: Another subscription price increase?

In August 2021, Netflix significantly increased the prices of its subscriptions (before launching a low-cost offer with advertising a year later). Today is another report published in the Wall Street Journal (via Variety), which worries subscribers. According to anonymous sources cited by the Wall Street Journal, in fact, Netflix is ​​reportedly discussing price increases in several global marketswith a first increase likely in the United States and Canada.

Although the report did not provide details on the new tariffs either their date of entry into force (although it is said that this should be discussed once the actors’ strike in Hollywood is over), this news should cause concern among subscribers.

Currently, in the United States, Netflix’s Standard plan (two streams, without ads) costs $15.49 per month (13.49 euros in France), while the Premium plan (four streams) costs $19.99 per month ( 17.99 euros in France). It’s worth noting that Netflix removed its ad-free Basic plan (which cost $9.99 a month) this summer, prompting customers to opt for the ad-supported plan for $6.99 a month (currently $5.99). dollars per month) or for more expensive plans. plans. In France, the Essential package at €8.99 per month is now hidden on the Netflix website (you have to click on “see all packages” to see it appear, implying that it will disappear very soon.

Last July, Netflix CFO Spence Neumann informed investors that the platform was “more than a year away” from a possible price increase in its major markets, such as the United States. He also mentioned that the company had “largely paused” price increases since it launched its paid sharing program in May 2023, aimed at charging more for users who share their passwords away from home.

Netflix has not yet commented on this Wall Street Journal story.

Source: Cine Serie

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