Bob Iger: A Surprising Statement About Disney Sequels
Since Disney’s acquisition of Marvel, the global box office enjoys the trust of the giant offun and its ultra-popular franchises like Avatar, Star Wars, and Avengers. These landmark titles not only captivated global audiences, but also redefined expectations for cinematic entertainment. The unprecedented success of franchises like Avengers setting a new standard for blockbusterswhere interconnected cinematic universes and multi-stranded epic narratives have become the rule rather than the exception.
However, this franchise rush also has its drawbacks. This has often led to market saturation and a certain predictability in narratives, where financial security prevails over creative innovation. In a recent statement (via Variety), Bob Iger, CEO of The Walt Disney Company, admitted that Disney may have focused too much on sequels, often for commercial rather than creative reasons. This revelation raises important questions about the future of content creation at Disney and the film industry in general.
At the conference, Iger acknowledged that Disney has produced “too many sequels” in recent years. He pointed out that while some have been successful and quality, others have been driven primarily by commercial considerations, without a story strong enough to justify a sequel.
The clear case of The Marvels
A striking example is the recent bankruptcy of The wonders, a film in the Marvel Cinematic Universe, which underperformed at the box office. In his remarks about the film, Bob Iger was surprisingly frank about why the film failed.
““The Marvels” was filmed during the Covid pandemic,“Iger said.”There was a lack of supervision on set, which inevitably affected the quality of the film.“This statement highlights the unique challenges the studio has faced during the pandemic, where restrictions and safety protocols may have hindered the usual creative process. The presence on the set of the managers who should have guaranteed the quality of the project was missing.
Bob Iger also addressed the issue of overproduction of sequels at Disney, in connection with the flop of The wonders.
We may have lost sight of the importance of innovation and fresh storytelling in our attempt to replicate commercial success. The Marvels is an example where we prioritized the continuation of a popular franchise over exploring new stories.
said Bob Iger, before concluding on a positive note regarding his approach to the future of film at Disney:
This failure gives us the opportunity to reevaluate our approach. We must remember that the heart of Disney lies in its ability to tell compelling and original stories, not simply repeat tried-and-tested formulas.
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
