Come along and we’ll tell you everything that happened at Primavera Sound

In 2023, the Primavera SoundSão Paulo brought together, at the same event, audiences of different styles and generations. In Gabriel do Borel The The Hivesin Cherolainne The The Cure, those who attended the festival found musical diversity. A celebration that won the support of Bank of Brazila major supporter of festivals, where Ourocard customers have exclusive advantages.

“BB was part of this experience, from entry with wristbands cashlesswhich provide more security and convenience, even in a stand with surprising activations”, says Paula Sayão, marketing and communications director at Banco do Brasil. The result was one of the most visited spaces at the festival.

More than an activation, the stand was inspired by sustainability and authenticity to create unique experiences and further enhance memories of the Primavera Soundwhich, in its second year in Brazil, has already established itself as one of the biggest events on the national circuit.

Divided into three main spaces, the brand invited those present to come along and immerse themselves in personalization experiences and to rethink nature through fashion and art. Right at the entrance, at the (Re)viva space, the artist, graffiti artist and tattoo artist Adrien Dorme created exclusive hydrographic body designs, which mimicked – or even dialogued with – tattoos on visitors.

The lawyer Raissa Ahumadawho came from Curitiba to enjoy the occasion, passed the pen Adrienwho created a drawing of a flower especially for her, a big fan of Brandon Flowersof The Killers. “I already have some smaller tattoos, but after today I’m going to consider tattooing a flower, even to remember the Flowers It’s from Killerswhich I like and have followed since the beginning”, he states.

Further, at (Re)crie, whoever passed by received gifts in textile waste such as bagswashable bags, power banks and sarongs, as well as permanent pens and other items to make all the items look your own. That’s how the engineer Barbara Kohut he was also inspired by music to give a completely new look to the power bank he received. “We always need one of these in our bag, especially at festivals, but this one will forever be my favorite, with the CSS from I’m Tired of Being Sexy“, ensures.

She also participated in another customization: that of the sarong, which she ended up adapting to increase the coverage of a cap, which helped her overcome the heat of around 35°C over the weekend. In addition to a good request, the upcycling of the festival was also a cause that the Bank of Brazil supported the Re(use) space, in collaboration with Revoada, an organization that has been developing products from discarded material, such as umbrellas and tires for a decade.

With a stylist present in the space, he helped visitors rethink their looks, all duly recorded in the mirrored location, perfect for photos.

And for those who wanted to enjoy the shows, the best option was the mezzanine, reserved for BB and BB Seguros customers, which offered the best view of the stages and shows. A truly special way to enhance your memories of a weekend already full of unforgettable attractions.