To avoid potentially disruptive or “obviously mature” material from users under the age of 18, TikTok will begin adding content spots to videos as part of a new feature designed to emulate ratings used in the film, television and gaming industries.
According to a blog post shared on Wednesday, TikTok will begin rolling out an early version of the feature in the coming weeks and will display a “post unavailable” message to block age-restricted videos. To determine which videos fall into this narrow category, TikTok will assign a “maturity score” based on the video’s “thematic maturity” levels.
“When we discover that a video contains adult or difficult themes, such as fictional scenes that could be too dangerous or intense for young audiences, the video will be given a maturity score to prevent anyone under 18 from watching it on TikTok. experience,” Cormac Keenan, TikTok’s director of trust and security, wrote in a blog post. “We’ve focused on further protecting the teen experience and plan to add new features in the coming months to provide rich content filtering options for our entire community so they can enjoy more of the things they love.”
A TikTok representative did not immediately respond to a request for clarification about what the maturity scores would be or who would assign them.
Other filtering tools will allow users to filter specific hashtags or words to prevent these types of videos from appearing on your For You.
tik tok
Courtesy of TikTok
The feature’s launch comes after TikTok was criticized for showing adult content and other potentially harmful videos, such as promoting eating disorders and drug use, to minors. The platform continues to roll out additional features aimed at protecting the well-being of its users and has updated its community guidelines to ban videos that promote disorderly eating and hateful ideology, but TikTok ranked last on TikTok’s social media safety score. . GLAAD, lagging behind its competitors. like Instagram and Facebook by Meta and YouTube by Alphabet.
Source: Hollywood Reporter

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.