In order to help artists, Spotify promotes engagement tool in Brazil

Reaching more and more people and generating a connection at music release can be difficult. Because of this, Spotify has a new tool: Marquee. Artists and labels can reach a wider audience and turn listeners into fans through sponsored recommendations displayed in full screen. With this new feature, available through Spotify’s sales team, you can promote your new single, EP or record faster and easier.

Successful in other countries, such as the United States, Canada and the United Kingdom, Marquee can be used to reach audiences in major international markets, in addition to Brazil. Available for up to 21 days after the work is published, the campaign can create long-term engagement and drive affinity across the entire catalog.

Finding those who are interested in the artist is the aim of this new artifice. Regardless of each listener’s favorite style of music, the platform manages to advertise according to the behavior of its users. free or premium. You can also select what types of fans you want to win, including those who haven’t interacted for a while.

On average, those who purchase a Marquee have:

● 2.2x more playlist additions and saves: average increase in songs saved and added to playlists by users of the release publicized by those who see a Marquee;

● 3x more listeners: average increase in listeners of other releases by an artist by people who watch a Marquee and stream;

● 15% Average Conversion Rate: Percentage of users who see Marquee and listen to the featured song within 2 weeks.

To create a Marquee, contact Spotify’s sales team.

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