Supla mixes rock and AI in the new video for “Mamma’s Boy”

The singer and composer Supla released this Thursday (9) the music video for “Mamma’s Boy”a single from his 20th and most recent studio album, Nothing was in vain. The new audiovisual work stands out for combining the energy of his band with animations created by artificial intelligence, a resource that the artist decided to explore after a successful experience at The Town festival.

Directed by Victoria Britothe clip mixes scenes from Supla and your band, The Boutique Punksrecorded in a studio, with images generated by AI. The inspiration, according to the artist, came from his performance at the São Paulo festival. “When we played ‘Humans’ in the show, images generated by artificial intelligence appeared on the screen. I thought the result was really crazy and wanted to reproduce it in this clip”account Suplawho saw technology as a new way to expand the visual aesthetics of his work.

True to his authentic style, the lyrics “Mamma’s Boy” carries a message of overcoming and a criticism of self-pity. “The lyrics are a criticism of a boy who only complains about life, putting himself down and playing the victim. It talks about not feeling sorry for himself and going to fight, something positive”explains the musician about the composition.

The release of the clip reinforces the promotion of the album Nothing was in vainwhich has 15 tracks and celebrates the harmony between Supla and the musicians who accompany him. The work keeps alive the artistic identity that established “Papito” as one of the most original names in Brazilian rock.

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• Nothing was in vain

• The Boutique Punks

• supla