What Tupac’s family thinks about using AI to recreate the artist

What Tupac’s family thinks about using AI to recreate the artist

Recent uses of artificial intelligence with Tupac generate outrage and legal discussions

The rapper’s family Tupac Shakur expressed dissatisfaction with the use of artificial intelligence (AI) technology to create images, videos or deepfakes with his appearance and voice, without authorization. According to information from the portal AllHipHopthe heirs would be evaluating possible legal measures to curb this misuse.

On social networks, digital content recreates Tupac in performances never recorded during his lifetime, saying offensive phrases or appearing alongside other deceased artists, such as Bob Marley and Amy Winehouse. The family claims that such creations distort their image and exploit their brand without prior permission.

According to those responsible for the legacy of Tupacthe use of AI in this way violates the artist’s moral rights and may constitute a violation of publicity, image and reputation rights. They argue that the rapper’s memory should not be arbitrarily manipulated or exploited for commercial purposes.

AI legislation

Today, most legal systems still do not have consolidated jurisprudence specifically focused on the use of AI in recreating images and voices of deceased people. This legal void generates a series of uncertainties, such as which court would have jurisdiction, which laws would be applied and how to prove damages or posthumous consent.

In Brazil, for example, recent bills, such as PL 3,592/2023, attempt to regulate the use of images and audio of people deceased by AI, but so far they are still awaiting processing. Without specific consolidated standards, cases involving deceased artists end up depending on controversial judicial interpretations, which can generate disparate decisions between local, national and international courts.

Kadu Soares is graduating in Journalism from Faculdade Cásper Líbero, and spends the day consuming music, sports, films and series. He has a profile on TikTok and a blog on Substack, where he reviews musical projects.

Source: Rollingstone

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